Principal, Digital Performance Analytics

Challenge:

Qualtrics is experiencing incredible growth through the delivery of an amazing product, and world-class sales and marketing efforts. As we scale our business, we are looking for a passionate, creative, and analytical person who believes in the power of quantitative analysis to attract, engage and activate buyers throughout the customer journey.

This Principal, Digital Performance Analytics will be responsible for helping Qualtrics hit its overall pipeline and revenue targets by optimizing and expanding digital marketing channels. This includes evaluating the effectiveness of our digital marketing channels, working with digital managers to create and track KPIs that include channel and funnel metrics, and running deep-dive analysis to uncover actionable insights and drive recommendations to improve business outcomes.

Expectations for Success

• Evaluating and working with channel owners to optimize digital marketing campaigns/channels, providing recommendations on performance, and deep analyses to understand what’s working and what’s not and why.
• Be the go-to analytics resource for digital channel owners, supporting both large presentations and recommendations and ad-hoc, time-bound requests
• Produce growth insights (campaign efficiency, funnel analysis, cohort list aging)
• Acquire and blend campaign member/cohort data from multiple sources (e.g. third-party data source, Marketo, Google Analytics, etc), and support operational campaign execution using SQL and scripting tools like Python/R as needed
• Monitor campaigns to optimize performance based on industry best practices
• Craft raw data and analysis into well-written and persuasive visual content
• Deliver regular, easy-to-consume presentations and business reviews to senior stakeholders and executives like product marketing teams, marketing leadership, etc
• Support marketing leadership on critical investment decisions and projects like Measuring marketing program effectiveness with emphasis on customer lifecycle, how to effectively measure the impact of new campaigns, prospect segmentation, and advanced targeting/personalization techniques

Minimum Qualifications

• Bachelor’s degree from a selective university in a quantitative discipline such as CS/math/engineering, marketing/communications with an analytics focus, or related field
• 8-12 years experience in marketing/analytics
• Knowledge of channel performance metrics, including website performance, channel performance, and more
• Understanding of the B2B lead to opportunity and sales process
• Advanced proficiency in SQL
• Proficiency in at least one analytics & visualization tool such as Tableau, R, Domo, etc.
• Experience with SAS/Python/R is a plus
• Strong communication and data visualization skills; can easily create powerful visualizations that transform complex data into easily consumable, actionable insights
• A genuine teammate with exceptional collaboration skills for building relationships with anyone, anywhere
• A do-whatever-it-takes attitude to deliver exceptional quality on time and on budget
• Excellent organizational and time management skills, and attention to detail

What differentiates us from other companies:

• Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
• Qualtrics Experience Program - $1,800 for an experience of your choosing (eligible after a year)
• We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
• 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after three years)
• On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
• To learn more about what we value read about it directly from our employees Qualtrics Life stories