Senior Programmatic Media Planning Manager

Senior Programmatic Media Planning Manager

  

This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

The Senior Programmatic Media Planning Manager will lead the strategy, planning, and execution of HPE’s programmatic, video, and emerging media channels, including Display, YouTube, Connected TV (CTV), and Digital Out-of-Home (DOOH).

This role is ideal for a hands-on strategist with deep expertise in programmatic ecosystems, cross-channel planning, and performance measurement who can bridge creativity with analytics to drive global impact.

You’ll collaborate closely with the SEO, SEM, Data Analytics, Brand, and Agency partners to ensure HPE’s media investments deliver awareness, engagement, and

pipeline growth across markets.

This is a US based, teleworking role.

Key Responsibilities:

1. Strategy & Planning

• Lead global media planning across programmatic Display, YouTube, CTV, and DOOH channels to support Always-On, Integrated Campaigns, and brand initiatives.
• Translate business goals, audience insights, and product priorities into actionable media strategies and full-funnel activation plans.
• Define channel mix, investment allocation, and audience segmentation across awareness, consideration, and demand stages.
• Collaborate with regional teams to ensure localization, consistency, and scalability across markets.

2. Campaign Management & Optimization

• Oversee end-to-end campaign execution in partnership with agency and platform teams (Adobe Ad Cloud, DV360, The Trade Desk, MiQ, etc.).
• Drive audience and creative testing, optimization frameworks, and innovation pilots across channels.
• Leverage AI-driven automation, Smart Bidding, and contextual targeting to improve ROI and engagement.
• Monitor pacing, quality, and brand safety metrics; ensure flawless execution across all media buys.

3. Cross-Channel Integration

• Partner with SEO, SEM, and Paid Social leads to deliver an integrated, full-funnel media strategy that maximizes reach and conversion.
• Align YouTube and Display activations with Search and Content initiatives to amplify brand visibility and message consistency.
• Support omnichannel attribution modeling and unified measurement with analytics and insights teams.

4. Data, Measurement & Insights

• Define channel-specific KPIs, measurement frameworks, and reporting cadence in collaboration with analytics and PowerBI/MSights teams.
• Analyze campaign data to extract actionable insights, optimization recommendations, and test learnings.
• Contribute to global performance dashboards and media testing repositories to benchmark results and share best practices.

5. Innovation & Thought Leadership

• Identify emerging opportunities in CTV, DOOH, and AI-driven targeting to advance HPE’s media innovation roadmap.
• Partner with media vendors and technology partners to evaluate new formats, creative approaches, and measurement tools.
• Champion experimentation and bring forward ideas that enhance audience engagement and business outcomes.

6. Leadership & Collaboration

• Mentor junior team members and contribute to developing media planning excellence across the organization.
• Present quarterly media performance, learnings, and innovation updates to marketing leadership and cross-functional stakeholders.
• Foster a culture of inclusion, agility, and continuous improvement within the global media team.

Required Qualifications

• 7+ years of experience in programmatic media planning, strategy, or activation, preferably in a global B2B or technology environment.
• Deep expertise in Display, YouTube, CTV, and DOOH ecosystems — including DSPs (Adob