Associate Director, Patient Marketing

About BridgeBio

BridgeBio is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 20+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.

Our focus on scientific excellence and rapid execution aim to translate today’s discoveries into tomorrow’s medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe.

To learn more about our story and company culture, visit us at https://bridgebio.com

Who You Are

The Associate Director, Patient Marketing will support the development of a late-stage commercial asset, Acoramidis, for ATTR-cardiomyopathy. The individual will drive cross-functional collaboration and tactical alignment, ensuring success in the U.S. The primary responsibility of this role will be to drive marketing activities that are supportive of the launch of Acoramidis with patients. Working closely with cross-functional team members, this role has both strategic and tactical responsibility to achieve key launch objectives. The position requires excellent communication skills, leadership, and a proven ability to influence the organization. Candidates should feel at home in a fast-paced environment. This role will report to the Director of Patient Marketing.

Responsibilities

• Develop and lead critical elements of the patient brand strategy
• Provide tactical and strategic input on crucial planning items across all patient activities, including omnichannel marketing campaigns
• Lead the development of branded and unbranded patient promotional tactics
• Drive execution through the management of and partnership with external agencies
• Leverage market research and analytics to optimize promotional marketing tactics
• Establish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tactics
• Establish close working relationships with other marketing colleagues to ensure synergies across the brand marketing mix
• Implement a communication strategy to ensure alignment with cross-functional partners, including patient advocacy, patient services, and medical affairs
• Engage externally with patients and caregivers and ensure that the patient voice is reflected across all activities
• Gain approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory; secure final production.
• Ensure that all marketing activities comply with regulatory and legal requirements
• Analyze complex brand opportunities and provide logical recommendations; lead any required action planning
• Proactively assess the relevant market landscape monitor changes in market dynamics, competition, and patient needs

No matter your role at BridgeBio, successful team members are:

• Patient Champions, who put patients first and uphold strict ethical standards
• Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
• Truth Seekers, who are detailed, rational, and humble problem solvers
• Individuals Who Inspire Excellence in themselves and those around them
• High-quality executors, who execute against goals and milestones with quality, precision, and speed

Education, Experience & Skills Requirements

• 7+ years of industry experience, including 2 years in pharmaceutical marketing
• The role is based in San Francisco, CA, and the ability to spend time working with teams in our S.F. office is a must
• Prior patient marketing experience is preferred
• Creative agency and strong digital experience is preferred
• Demonstrated record of successful pharmaceutical/biotech marketing progression/experience
• Ability to distill complex science into simple relevant messaging for patient audiences
• A proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop oppor