Director, Marketing & Communications

Location(s)

Chesterfield, Missouri, Chicago, Illinois

Details

Kemper is one of the nation’s leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive. Kemper’s products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.

TEAM SUMMARY:

Kemper proudly serves growing niche and underserved markets by providing appropriate and affordable insurance and financial solutions. This is enabled by a team of dynamic, innovative employees who act like owners and are continually driven by intellectual curiosity, analytical superiority, and being world-class operators.

Kemper Life is adding the right talent to support this strategic intent.  This role is a great opportunity for the person who wants to lead a marketing and communications team supporting our field partners in a dynamic growing company. We are looking for the person who can help us make a difference by best serving the needs of our customers. Come join us in Growing for LIFE.

POSITION SUMMARY:

This position will own the field marketing and communications responsibilities for Kemper Life.  The position will be a strategic partner working closely with the executive and leadership teams and the Corporate Marketing and Communications group to develop strategies, design plans and execute initiatives that drive measurable effectiveness in recruiting, product, sales, and business campaigns.  It will lead a team of specialists providing guidance, prioritizing responsibilities, and developing the team through performance management, training, and mentoring    

LOCATION: This position can be worked hybrid out of Kemper's Chesterfield, MO, or Chicago, IL office.

*Travel is required and is based on the needs of the business.

POSITION RESPONSIBILITIES:

MARKETING

• Craft effective marketing strategies that align with the company's overall objectives, tailored to the local markets.
• Lead the development and execution of efforts pertaining to local market brand awareness, events, promotions, social media presence, and expanded digital marketing to help drive product sales and increase brand awareness.
• Design marketing strategies for initiatives including recruiting, product launches and campaigns.
• Develop and execute tactics to support the above strategies.
• Track and report on the effectiveness of local marketing initiatives, using data to inform future planning.
• Create and manage marketing and sales materials assuring stakeholder results align with executional KPIs and are within Kemper guidelines
• Gather and interpret data related to market trends, customer insights, and campaign performance to refine strategies and optimize results.
• Provide research and competitive analysis for the markets we serve to better understand our competitors, customers, and their buying behaviors.
• Foster strong relationships with field agents, customers, and partners to enhance brand presence and strengthen community engagement.
• Provide appropriate sales enablement by understanding the needs of our field partners.
• Oversee the allocation of resources for field marketing activities to ensure efficient and effective spending.
• Maintain a consistent brand message and voice across all communication channels, including digital presence, advertising, promotions, and signage.
• Work across departments (e.g., technical subject-matter experts, business development) to build and execute a cohesive content strategy.
• Oversee the creation, deployment, and promotion of content that aligns with the company's brand and messaging.

COMMUNICATION

• Design an integrated communication strategy to include field, internal, external, and executive.
• Responsible for all field communication.
• Maximize social media communication and mykemper.com in coordination with corporate communications.
• Support Kemper Life company communication, including quarterly Town Halls, weekly and monthly newsletters, leadership messages, and other leader meetings.
• Manage communication for field award/recognition program.

LEADERSHIP

• Guide and develop a team of marketing and communication professionals, fostering a collaborative and innovative environment.