Director, Product Marketing

Job Description:

The Opportunity  

Workhuman is on a relentless pursuit of a more human workplace for every person on the planet. We’re seeking a strategic leader with a bias for action who will play a crucial role in driving the growth and adoption of our Workhuman Cloud products and features.  In this role, you will work closely with the product, marketing, customer, and research teams to develop and execute a strategy that maximizes product success and drives value for our customers.   

As the Director of Product Marketing at Workhuman, you will report directly to the Chief Marketing Officer. This person will be a key contributor to the organization, leading a high-performing team of marketers, and create compelling messaging and positioning to communicate the value and differentiation of Workhuman's products to target audiences.  

**This is a hybrid role requiring three days a week onsite in our (brand new!) Framingham, MA headquarters office.** 

What we can offer you  

• The opportunity to lead and build a motivated, high-performing team of marketers committed to driving the direction of our product roadmap. As a leader, you’ll foster a culture of collaboration, innovation, and excellence, while mentoring and providing career growth opportunities for your team. You will also drive upskilling initiatives to ensure your team develops new capabilities aligned with the organization’s future needs. 

• A role in shaping go-to-market (GTM) strategies for the Workhuman product line, including the Workhuman Cloud and its innovative solutions and features. This includes communicating profound innovations in HR technology to the market and contributing to our mission of making the workplace more human for everyone—ultimately transforming the future of work. 

• Partnership with cross-functional teams, including customer-facing teams and product management, to gather customer insights, identify pain points, and influence the product roadmap and prioritization. You’ll help craft strategies to drive acquisition, engagement, monetization, and retention. 

• The chance to collaborate closely with marketing teams to create and execute impactful go-to-market plans for product launches, feature releases, and marketing campaigns. This includes developing messaging and positioning that effectively communicates the value and differentiation of our products to diverse audiences, from program owners to C-suite decision-makers. 

• Ownership of the Competitive Intelligence function, where you’ll analyze and synthesize market and competitor insights. These insights will be translated into actionable strategies and enablement assets, empowering the GTM organization to differentiate Workhuman’s solutions and meet customer needs with precision. 

• A pivotal role in product adoption and engagement, including driving feature utilization, promoting best practices, and creating compelling customer use cases that demonstrate value through the launch of initiatives like the Workhuman Customer Community. 

• The opportunity to work with external analysts and media relations teams to gain valuable insights and advance the market presence of Workhuman Cloud products and features. 

• Direct involvement in customer-facing initiatives, such as preparing and delivering presentations as a subject matter expert at live events and webinars, while collaborating with Strategic Consulting and Customer Success teams to drive product retention, adoption, and growth within the customer base. 

• The ability to monitor, analyze, and report on marketing program performan