Associate Director, DTC Innovation & Digital Health

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

As Associate Director, DTC Innovation & Digital Health, you will be an integral team member to execute the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and for trial recruitment for BeOne Medicine’s broad portfolio of liquid and solid tumors. You’ll be responsible for producing and delivering content and tactics that allows for a seamless, compliant, and personalized customer experience—one that helps patients and caregivers navigate their health journey with confidence and clarity. You’ll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first.

Leveling is flexible. This position may be filled at the Associate Director or Director level, depending on qualifications.

Essential Functions of the Job:

• Continually develop, refine, and deliver crisp, on-strategy content (copy & design) that furthers key strategic messages, including:

• Web page content

• E-mail content

• Social media content

• Organic & paid media content (e.g., banner ads, search terms)

• Sales & MSL training content

• Internal awareness decks

• Op-eds

• Videos

• Lead team interactions with PRC for medical, legal, compliance, privacy, and regulatory reviews and liaise with MRC as needed

• Onboard and use new AI-based tools as necessary to shorten the cycle between conception and delivery of a marketing tactics

• Use data, experimentation, and user research to identify friction points and help build solutions that deepen engagement and trust

• Develop and manage analytics reporting for key performance indicators, including engagement, satisfaction, performance, accessibility, and conversion

• Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences

• Championing a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility

We’re particularly interested in candidates who have marketing backgrounds in health, wellness, or experience platforms at leading consumer technology companies, or health startup similar environments, and who are motivated by impact in human health.

Minimum Qualifications

• 8+ years of pharma marketing experience, including PRC submissions

• Proven ability to deliver products on-time, on-budget, and on-strategy

• Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.

• Demonstrated success using data and behavioral insights to drive product optimization.

• Excellent stakeholder management, cross-functional collaboration, and communication skills.

• Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.

Preferred Qualifications

• Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.

• Background in oncology, chronic disease management, or digital therapeutics a plus.

Travel:

• 20%

Education Required:

• Bachelor’s degree required; MBA, MPH, MS, or equivalent advanced degree preferred.

BeOne Global Competencies:

When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork

• Provides and Solicits Honest and Actionable Feedback

• Self-Awareness

• Acts Inclusively

• Demonstrates Initiative

• Entrepreneurial Mindset

• Continuous Learning

• Embraces Change

• Results-Oriented

• Analytical Thinking/Data Analysis

• Financial Excellence

• Communicates with Clarity

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get mo