Vice President, Partner Growth Marketing

Twin Health 

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions. 

Working here  

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Opportunity 

We are seeking a dynamic and experienced VP, Partner Growth Marketing to join our growing Clinical Operations and Marketing team. Reporting to the Chief Medical Officer and Head of Marketing, in this role you will be responsible for forging and nurturing marketing and communications relationships with our key partners, including health plans and employers, to drive member growth through targeted and precise marketing initiatives. This candidate will work closely with the Member Growth Marketing team, Partner Experience Team, BD team, Clinical Delivery Team, and Clinical Operations team to drive Twin’s growth from Partner to Member. The ideal candidate will have a proven track record in B2B2C marketing, ideally within the healthcare industry and specifically, within large health plan organizations.

Responsibilities:

Partner Engagement:

• Cultivate and maintain strong relationships with health plan and employer partners
• Collaborate with partners to understand their unique needs, objectives, and member demographics
• Starting during the sales cycle, work with large partners on ROI analyses, forecasting active twin potentials, and discussing key tactics that will be available to most accurately forecast the member growth
• Work closely with legal team to negotiate and finalize partnership agreements, ensuring mutual benefits and a strong foundation for collaboration; Review all sales contracts and ensure that marketing appendix is detailed, specific, and clear on the responsibilities and allowances of both Twin and the partner
• Utilize data-driven insights to optimize lead generation channels, campaigns, and tactics.
• Collaborate with sales, business development, partner success, and implementation to ensure that the marketing team is at the table discussing opportunities to enhance targets and meet growth plans set for the annual year
• Work with sales team on key final pitches and support acquisition of key clients 
• Support RFPs and related finalist deliverables, including presentations at key conferences for business development leads
• Determine prior to launch the quality of eligibles for each partner as high, medium, low and set up conversion plan with core conversion and analytics team prior to implementation
• Ensure co-branding approval for all partners working implementation and approval timelines into the launch plan

Marketing Strategy Development and Engagement:

• Devise comprehensive marketing strategies tailored to each partner, aligning with overall company goals and working to ensure expectations on conversion are aligned with quality of eligibles and contractual agreements
• Work closely with the member growth marketing team to create compelling, data-driven campaigns that resonate with target audiences and align with partner specific agreements based on sales, contracting, and implementation decisions
• Lead relationships with the key stakeholders at each partner and work to achieve the highest engagement and innovation to drive member growth
• Lead partner specific marketing strategic weekly meeting working closely with VP, Member Growth Marketing and VP, Member Enr