Associate Director, International Marketing, Strategic Lead, Immunology (Gastro)

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Strategy Lead (Associate Director, Marketing) is responsible for driving the strategic direction and tactical execution of the Skyrizi  and Rinvoq in Crohn’s Disease (CD) brands. With a strong strategic- analytical mindset and a passion for cross-functional collaboration, the successful candidate will manage the 1-7-5 Integrated Brand Plan (IBP) process. Reporting to the CD INTL Brand Team Lead. This role is pivotal in aligning stakeholders, coordinating project milestones, and leading the brand strategy for optimal outcomes.

Role Summary: This role is responsible for driving the CD brand and tactical planning processes, coordinating monthly affiliate touchpoints, leading CD advisory boards, managing strategic meeting content, and leading marketing insights initiatives in coordination with the UC strategic lead.

Responsibilities:

CD Brand Planning Process:

• Lead strategic discussions cross-functionally to shape a successful future strategy.
• Communicate and socialize the strategy with IMCO leadership and affiliates globally.

CD Tactical Planning Process:

• Develop a comprehensive yearly tactical plan with stakeholders, ensuring alignment with Brand's strategic priorities.
• Socialize the plan with IMCO leadership and disseminate it to affiliates worldwide.
• Consolidate cross-functional initiatives and create preliminary budget estimates for discussion with BTLs and budget submission.

Monthly Affiliate Touchpoints:

• Coordinate with affiliates, area leads, and brand team leads to create an agenda.
• Review high-level affiliate performance, address key