Manager, Campaign Planning - Government Legal & Risk/Fraud

About the Role:

In this opportunity as Manager, Campaign Planning, you will:

• Serve as a “connector” and trusted partner across the Government Risk and Legal Professionals businesses, partnering closely with cross-functional teams such as brand, content, and product marketing to translate marketing strategies into impactful, customer-centric omni-channel campaign plans.

• Understand Government prospect & customer personas and pain points to inform relevant, personalized campaigns for both the Government Legal and Government Risk/Fraud segments.

• Develop acquisition, retention, cross-sell, and upsell marketing campaign plans to meet business objectives.

• Work collaboratively with central campaign planners to understand law firm campaigns and what’s applicable for Government audience inclusion.

• Create initiative-specific marketing briefs and plan overviews to drive business impact.

• Mobilize digital campaign plans with cross-functional teams through thoughtful planning, integration of relevant content, and effective translation into demand generation programs and activities.

• Manage budget, planning, monitoring, and reconciling spend with a focus on strong ROI.

• Translate campaign performance data and analytics into actionable insights on an ongoing basis.

• Review regular reports of campaign results, including web analysis and evaluation of KPIs, pulling self-serve reporting for basic performance metrics within existing tools such as Salesforce, Tableau, Adobe Analytics, and Anaplan to make quick decisions to optimize.

• Present and communicate campaign plans, learnings, optimizations, and ongoing experimentation to cross-functional stakeholders and sales teams.

• Continually monitor the success of the planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.

Key Deliverables:

• Creation of quarterly demand generation campaign plans based upon business objectives, in partnership with marketing strategy and sales stakeholders.

• Delivery of effective campaign & marketing funnel performance, from marketing qualified lead to closed sale based upon goals.

• Build pipeline and progression opportunities through effective marketing campaigns for corresponding sales teams.

• Delivery of financial targets for both the Government Legal and Government Risk/Fraud Partnerships segments.

• Deliver sales growth through high lead generation rates.

• Ensure customer voice is infused into all campaign messaging and drives marketing actions.

About You

You're a fit for the role of Manager, Campaign Planner, if your background includes:

• 5+ years in results driven, B2B digital and offline campaign strategy.

• Bachelor’s degree in marketing or related field (or equivalent experience).

• Experience using key marketing reporting tools such as Salesforce, Adobe Analytics, Tableau

• Strategic understanding of marketing automation platforms such as Eloqua, lead scoring strategies, and the marketing funnel stages (leads aka MQL, SQL, etc.).

• Drive and desire to deeply understand our Government customers and their needs on an ongoing basis

#LI-BS1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, an