Associate Marketing Manager - UI Foods, Multicultural

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and agile working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

UNILEVER INTERNATIONAL IS…

Unilever International (UI) is the dynamic white space partner for Unilever, operating across numerous countries worldwide. Established in 2012, UI was created to cater to emerging and rapidly growing geographies, consumers, customers, and channels driven by trends such as globalization, migration, travel, and digital commerce.

PURPOSE OF THE ROLE...Who You Are & What You’ll Do

For the Foods business in North America, UI’s mission is to bring authentic flavors from around the globe to serve diaspora consumers in US and Canada. Our portfolio boasts best-selling products from Asia, Latin America, Europe, and beyond, including Knorr Chicken Powder, Knorr Sinigang Tamarind Mix from the Philippines, Bru Coffee from India, Naturas Ranchera Sauce from Costa Rica, and Maizena Cornstarch from Mexico to name a few. As the Associate Marketing Manager, you will lead the end-to-end marketing initiatives for one of our assigned portfolios, encompassing brand planning, media planning, digital, social, and in-store execution in the US and Canada.

• You’ll play a strategic role in brand management, engaging in both long-term and short-term planning.
• You’ll pioneer brand seeding models and leverage digital and shopper marketing to build brands rapidly.
• You’ll partner with sales teams to analyze the market and lead cross-functional UI teams to swiftly and effectively launch innovations and activations

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead strategic planning & management for the assigned portfolio.
• Lead consumer and shopper demand generation through media, social content, field marketing & shopper marketing
• Manage regular communication & alignment with global teams & local US/Canada Foods team.
• Analyse IRI/Nielsen/Numerator data, secondary sales, consumer research and different digital tracking tool to drive brand performance and take corrective actions wherever needed.
• Budget Management: Planning and regular tracking of BMI spends
• Support and lead cross functional teams to deliver common objective

WHAT YOU NEED TO SUCCEED

• Demonstrate a proactive, collaborative, resourceful, and "can do" attitude.
• Ability to thrive in a fast-paced team environment with demanding project schedules.
• Exhibits a balance of strong business acumen and a passion for creative development.
• High attention to detail, process-oriented, and a motivated self-starter.
• Possesses advanced project management and strategic thinking skills.
• Experience in innovation and communication development is a plus (e.g., writing insightful briefs and concepts, developing business cases, etc.).
• Proven ability to lead cross-functional teams while working with and influencing stakeholders.
• Displays excellent influencing and communication skills towards stakeholders and leadership teams.
• Experience in multicultural marketing or Hispanic marketing.
• Ability to communicate well in Spanish is going to be a big plus.

Experiences & Qualifications & Skills:

• Minimum 2-3 years of marketing experience in a brand management role.
• A bachelor’s degree in any discipline. MBA is highly preferred.
• Proficiency in Excel, Power point is a must.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the