Health System and Organized Customer Brand Liaison- Vaccines

Job Title: Health System and Organized Customer Brand Liaison- Vaccines

Location: Morristown, NJ

About the Job

SANOFI VACCINES, NORTH AMERICA is seeking a highly skilled and experienced Health System & Organized Customer Brand Liaison to lead all coordination and strategy between our health system marketing team and the brand and portfolio marketing teams. The ideal candidate will have a deep understanding of the healthcare industry, possess exceptional leadership and strategic planning abilities, have account management and customer experience, brand marketing experience and demonstrate a track record of driving successful marketing initiatives. As a Director, you will oversee the development and execution of comprehensive B2B customer strategies, contribute to brand promotional development, and play a key role in driving business growth. This is a remote role.

We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Lead the coordination, strategy, and execution between all brand marketing teams and the health system/account management team.  This important role will liaise with the Marketing organization on a daily basis and serve as a single point of contact between these two very large and complex organizations. 

• Facilitate Health Information technology focus areas and B2B partnerships based on the brand leverage points across the Vaccine portfolio.

• Lead the incorporation of brand strategies into the broader health system and channel (W/D, GPO, PBG) strategy

• Develop and execute comprehensive large organized customer (LOC) marketing strategies to promote our healthcare products/services and achieve brand objectives

• Lead and conduct thorough market research to service our brands and analysis to identify market trends, competitive landscape, and target audience insights.

• Lead the coordination with brand marketing teams to ensure content meets the needs of our LOC customers.

• Drive the development of creative and compelling brand marketing materials for our LOCs, including promotional content that is both digital and technology forward

• Monitor and analyze marketing data and metrics to measure the effectiveness of campaigns, identify areas for improvement, and inform strategic decision-making.

• Stay abreast of industry trends, healthcare regulations, and emerging marketing strategies to drive innovation and ensure our brands are aligned

• Represent the company at industry conferences, trade shows, and other marketing events.

• Collaborate with the broader health system marketing team in developing and implementing marketing budgets, forecasting, and reporting on marketing performance.

About You

THE SKILL AND CAPABILITIES

• Vast understanding of healthcare Industry, health systems, W/Ds, GPOs, PBGs, and key functional areas within a health system and other channel partners

• Knowledge of Sanofi vaccine brands

• Demonstrate outside in marketing and ensure our brands are tied to customer care about

• Aggregate and package up digestible and actionable customer insights to share back to the Brand teams. 

Key Competencies:

• Market Research and Analysis: The ability to conduct thorough market research, analyze data, and identify market trends and opportunities is crucial for developing effective marketing strategies.

• Asset Management: Understanding how to position and manage our organizational value including messaging, identity, and maintaining value consistency across various channels.

• Content Creation and Copywriting: Strong skills in creating compelling and engaging content, including writing marketing materials, social media content, and customer communication content.

• Relationship Building: Building and maintaining relationships with key stakeholders, including C-D suite leaders, healthcare professionals, industry influencers, and potential partners, to support marketing initiatives and drive business growth.

• Project Management: Effectively managing marketing projects, including planning, budgeting, and coordinating cross-functional teams to ensure successful execution of campaigns and initiatives.

• Data Analysis and Reporting: Proficiency in anal