Senior Group Director, Technical Personalization & Digital Growth

Senior Group Director, Technical Personalization & Digital Growth 

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.  

About the role:   

CHANEL is looking for a Senior Group Director, Technical Personalization & Digital Growth leader to join our Technology Team onsite in New York City. You will play a critical role on the Digital Tech team by leading the end-to-end technical solution, delivery, and process for Merchandising, Traffic Growth, Client Experience, and Personalization services on the e-commerce platform as well as across digital touchpoints. This role interfaces directly with the Digital business team, global teams, and local 3rd party partners/vendors.  This role is a key partner in providing best-in-class technical delivery of personalization experiences for the CHANEL client across our digital channels. Our ideal candidate will have a minimum of 10 years of tech experience in a highly technical Product delivery role, with at least 4 years specifically delivering personalization related products to digital business stakeholders.  

What impact you can create at CHANEL:  

• Extensive Experience 

• 10 years of experience in highly Tech Product delivery role, 4 years delivering personalization related products for digital channels 

• In-depth experience and understanding of programming languages like HTML and CSS, and User Experience (UX) principles, as well as customer-focused design to ensure that the product aligns with business scope  

• Strong technical understanding of customizing the website to enable dynamic content delivery based on various client behavior activities: user profiles, browsing history, and segmentation  

• Technical thought partner & expertise:  

• Key Tech partner for digital leadership teams on the prioritization, planning, development, and tech solution / delivery of the roadmap as it relates to four key areas: Merchandising, UI/UX Research, Personalization, Client Experience, and Traffic Growth; help to identify, define, and deliver best solution for CHANEL 

• Ability to influence technology:  

• Ability and experience in influencing the technology roadmap for digital client experience and proven success in implementing user-defined personalization and behavioral personalization in the digital landscape  

• Strategic Understanding of Performance Driven Marketing, Client Experience Journey development, and personalization:  

• Develop and execute a comprehensive personalization, marketing technology roadmap & growth / traffic strategy (SEO, A/B Testing, merchandising, affiliate, personalization) for various marketing channels (.com, email, client care, media, etc) leveraging Hybris capabilities and 3rd party personalization vendors  

• Play a critical role in the structure and operating model