Managing Director, Head of Cardmember Access & Experiences, US Consumer Cards
CitiAbout the role
The MD, Cardmember Access and Experiences is responsible for designing and delivering experiences, perks and privileges for Citi cardmembers that differentiate Citi products and drive customer acquisition, engagement, and profitability. This role will provide strategic thought leadership and work closely with the Cards Products and Travel & Rewards teams in redefining key verticals like Travel , Dining, Entertainment, Lifestyle and other categories to ensure that the loyalty and benefit ecosystem is aligned to product strategy, positioning and economics to create competitive advantage.
The leader will be expected to have in-depth knowledge of the credit card industry and direct competitors' value propositions. The successful candidate must bring a combination of strategic and execution skills and expected to articulate Citi’s strategic priorities in this space, garnering support, buy-in from key stakeholders and be accountable for the customer experience and economics associated with these programs. This role is part of the USCC Executive leadership team and will be expected to build close partnerships across the team and contribute to and influence the broader Cards strategy.
Responsibilities:
Outline and execute the benefits strategy based on product strategy across various card tiers (mass, affluent, premium), reinforcing Citi's pillars of Trust, Flexibility, and Global Access.
Own the strategy, content, and customer experience (CX) for benefits education and awareness in Citi’s mobile app and Citi.com (e.g., Benefits Hub)
Develop and manage strategic partnerships in key verticals, including:
Travel (Lounges, Hotels, Global Entry, CLEAR, Concierge)
Dining (Value, access, events)
Entertainment (Sports, concerts, events)
Lifestyle (Health/Wellness, Streaming, Rideshare)
Insurance
Other categories (e.g., Apparel, Retail), including new merchant partnerships for Thank You Rewards program
Ensure customer value and economics align with Citi's overall product strategy and profitability
Lead benefits launch, execution and fulfillment
Evaluate Return on Investment (ROI), customer satisfaction, and utilization of benefits. Manage the benefits with a product and portfolio management mindset, including quarterly reviews, annual refresh cycles, and lifecycle management
Manage all aspects of relationships, including contract negotiations, partner expansion, and cross-franchise opportunities
Leverage existing contracts and p
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