Head of Channel & Marketing Operations - Remote
JabraAbout the role
Head of Channel & Marketing Operations
Role overview:
We’re seeking a highly competent, strategic leader to run Channel Marketing & Operations for North America. In this role you will own everything that flows through the channel — from distributor and reseller programs to regional reseller marketing, audio and video value propositions to and through the channel, content and events. You’ll lead a specialized team and partner closely with Sales, Product, Digital, Global Marketing, Finance and agencies to maximize channel-sourced revenue, drive partner engagement, and scale operational excellence.
Location: North America (Remote; U.S. — Eastern time zone preferred)
Team reporting to you:
You are a marketing team leader with focus on the channel to maximize Jabra’s strategic go-to-market business model. A broad and competent team will report into you with dedicated roles in the areas of distribution, DMR/NSP resellers, regional resellers, video and events.
Key responsibilities:
Strategy & Leadership
- Set and execute the North America channel strategy in alignment channel sales leaders, and supporting both regional and global priorities and commercial targets.
- Lead, mentor, and build a high-performing channel and operations team; define clear goals, KPIs and development plans.
- Act as the senior marketing partner to channel sales leadership to align partner incentives, territory plans, and pipeline generation.
Partner & Program Management
- Build and scale partner programs (MDF/co-op, joint campaigns, partner tiers, incentives) to accelerate reseller and distributor performance.
- Manage reseller and distributor relationships at the program level to ensure adoption and growth.
- Develop co-marketing frameworks, content playbooks, and performance expectations for partners.
Marketing Operations & Measurement
- Own channel campaign planning, budgeting, forecasting and ROI measurement; tie mar-keting activities to revenue.
- Lead martech strategy and operational integrations and execution (CRM, PRM, etc.), ensuring accurate lead flow, attribution and reporting.
- Implement robust campaign governance, tagging, QA, and data hygiene practices and GDPR-compliant data privacy policies.
Content, Creative & Demand
- Align video and content strategies to support partner enablement, product launches and demand generation.
- Oversee events strategy and execution for partner-facing shows, reseller trainings, and regional activations to maximize pipeline.
Process & Vendor Management
- Establish scalable processes, SLAs and governance for agencies and vendors supporting channel initiatives.
- Ensure compliance with global brand standards while enabling regional localization.
Stakeholder & Cross-Functional Collaboration
- Partner with Global Marketing and the CMO to operationalize global campaigns for the North America channel.
- Drive localization of global assets in the local North American market together with distribution channel partners
- Work with Finance and Sales Operations on program funding, tracking MDF usage, and reconciliations.
Required qualifications:
- Bachelor’s degree in business, Marketing or related field required, master’s preferred.
- 8+ years of progressive marketing experience; 3–5+ years in channel/partner marketing and marketing operations leadership.
- Proven success leading multi-disciplinary teams and managing distributed marketing channels (distributors, DMRs, resellers).
- Strong operational acumen: budgeting, forecasting, process design, and martech integrations.
- Advanced Excel and PowerPoint skills; experience building executive dashboards and telling a data-driven story.
- Excellent leadership, communication and stakeholder management skills.
- U.S.-based and authorized to work in the U.S.; remote within the U.S.; Eastern Time Zone preferred.
Preferred:
- Experience in B2B or consumer tech, audio, IT, or B2B2C channels.
- Familiarity with Microsoft Dynamics or other CRM platforms and concepts, PRM platforms, Customer Insights Journey, Monday.com, Asana, and attribution tools.
- Experience in data sharing contracts and collaborative business models.
- Experience managing events and video content at scale.
What we offer:
- Strategic leadership role with direct impact on North America revenue and partner ecosystem.
- Visibility and close collaboration with the CMO and Sales leadership.
- Competitive compensation and benefits.
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