Principal Digital Architect - Ecommerce & Enterprise AI

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Mattel is seeking a visionary Principal Digital Architect to shape the future of our global digital ecosystem—spanning direct-to-consumer (DTC), e-commerce, and immersive digital experiences. This role is at the forefront of innovation, driving enterprise-scale AI transformation and redefining how consumers engage with Mattel’s brands across every digital touchpoint.

As a senior technology leader and thought leader, you will define and lead next-generation architectures that blend composable commerce, cloud-native platforms, and AI-driven intelligence to deliver highly personalized, scalable, and secure customer experiences. You will partner across business and technology to turn bold ideas into impactful, real-world solutions.

What Your Impact Will Be: 

Digital & Commerce Architecture Leadership

• Define and lead the end-to-end architecture strategy for Mattel’s global DTC, e-commerce, and digital experience platforms.
• Architect omnichannel consumer journeys across web, mobile, marketplaces, and emerging digital channels.
• Drive adoption of headless, composable, and MACH-based architectures to enable speed, flexibility, and innovation.

Enterprise AI & Intelligent Experiences

• Lead the design and implementation of AI-powered digital capabilities, including:
  • Personalization and recommendation systems
  • Intelligent search and discovery
  • Dynamic pricing and promotion optimization
  • Fraud detection and trust systems
  • Customer 360 and predictive insights
• Champion Generative AI and conversational experiences to power next-gen commerce and engagement.
• Establish scalable AI/ML architecture patterns, pipelines, and governance across the enterprise.

Technology Strategy & Innovation

• Define enterprise architecture blueprints, standards, and roadmaps aligned with Mattel’s digital and business strategy.
• Evaluate and implement modern platforms including e-commerce, DXP, CDP, AI/ML platforms, and cloud services.
• Lead innovation initiatives, POCs, and pilots exploring emerging technologies and new business models.

Platform Engineering & Scalability

• Architect cloud-native, event-driven, and microservices-based systems at global scale.
• Establish best practices for APIs, data streaming, and real-time architectures.
• Drive engineering excellence across DevSecOps, CI/CD, and SRE practices.

• data foundation (Customer 360) across all digital experiences.

Leadership & Influence

• Act as a trusted advisor to senior leadership, influencing strategic technology decisions.
• Partner with Product, Marketing, Data, and Engineering leaders to align architecture with business outcomes.
• Lead architecture governance, reviews, and cross-portfolio alignment.
• Mentor and inspire engineering and architecture teams, fostering a culture of innovation and excellence.

Qualifications

What We’re Looking For:

Experience & Expertise

• 10+ years in software engineering and architecture, including enterprise-scale digital platforms
• Proven experience as a Lead or Enterprise Architect driving large-scale transformation
• Deep expertise in e-commerce, DTC platforms, and digital experience ecosystems
• Strong background in cloud-native architectures (AWS, GCP, Azure, OCI)

Technical Depth

• Hands-on experience with:
  • Microservices, APIs, and event-driven architectures
  • Containers and orchestration (Docker, Kubernetes)
  • Headless and composable commerce frameworks