Senior Director, Marketing

Company Description

Hitachi Solutions is a global Microsoft solutions integrator passionate about developing and delivering industry-focused solutions that support our clients to deliver on their business transformation goals. Our industry focus, expertise, and intellectual property is what truly sets us apart.  We have earned, and continue to maintain, a strategic relationship with Microsoft.  Recognized for our achievements - teaming with our clients to deliver innovative digital solutions and services - is how we have achieved year after year recognition.
As their trusted advisor, we support our clients to deliver on their strategic business initiatives as they unify, automate, and modernize their data and operations to increase efficiency, reduce costs, and enhance their customer’s experience. Our over 3,000 team members across 14 countries, and our 18 years of 100% focus on Microsoft technologies and business applications, is how we deliver excellence through expert services and industry-focused cloud solutions.   
A part of Hitachi, Ltd., our company has a long and rich history of innovation, financial strength, and international presence of one of the world’s largest companies. Since 1910, Hitachi, Ltd. has been a leader in manufacturing innovative products and solutions that support industry and social infrastructure around the globe supported by 303,000 employees in over 100 countries and across 864 companies.
 

Job Description

The Sr. Director, Marketing will be a dynamic leader responsible for building and executing an end-to-end marketing strategy that amplifies the Hitachi Solutions Americas brand, drives demand generation, and delivers measurable business outcomes. This leader will own the development of comprehensive go-to-market (GTM) strategies in alignment with the company's business goals and in close collaboration with Microsoft’s marketing priorities. The Sr. Director, Marketing will lead all aspects of marketing, including brand management, communications, social media, events, and thought leadership, both internally and externally. 

 
Key Responsibilities: 

Marketing Strategy & GTM Development 

• Develop and execute an innovative and data-driven go-to-market (GTM) strategy that elevates Hitachi Solutions' position in the marketplace, aligns with Microsoft’s solution priorities, and targets key industries. 
• Collaborate closely with sales leadership to ensure marketing strategies are aligned with business goals and that marketing campaigns effectively generate demand and accelerate sales opportunities across the pipeline. 
• Lead the creation and deployment of targeted marketing initiatives across all channels, including digital marketing, events, content, email, and social media, to enhance customer engagement and drive measurable growth. 
• Ensure the marketing strategy delivers consistent messaging across all channels and platforms, tailoring approaches to specific industries such as retail, financial services, healthcare, and more. 

Brand Management & Communications 

• Own the development and management of the Hitachi Solutions brand—internally and externally—ensuring a cohesive, powerful presence that resonates with customers, partners (including Microsoft), and employees alike. 
• Lead corporate communications, including PR, media relations, internal messaging, and executive communications, ensuring brand consistency across all touchpoints. 
• Develop and execute strategies to build awareness of Hitachi Solutions’ thought leadership in key digital transformation areas, including Azure, Dynamics 365, Modern Work, AI, and Security. 

Digital & Social Media Marketing 

• Lead and grow the company’s presence on social media platforms (LinkedIn, Twitter, YouTube, etc.) to drive engagement, thought leadership, and brand advocacy. 
• Craft and implement a social media strategy that maximizes reach and engagement, positioning Hitachi Solutions as a leader in the Microsoft ecosystem and digital transformation space. 
• Leverage data-driven insights and analytics to continuously refine the digital and social media strategy, ensuring optimal performance and return on investment (ROI). 

Events & Demand Generation 

• Oversee the planning, management, and execution of high-impact events—both virtual and in-person—including industry conferences, Microsoft-sponsored events, customer workshops, webinars, and executive roundtables. 
• Design and implement demand generation campaigns that build brand awareness, nurture customer relationships, and drive qualified leads into the sales pipeline. 
• Own the execution of integrated marketing campaigns that drive customer acquisition and gro