Sales Manager, Specialty Retail

Job Type Full-time Description

Who We Are

At Grunt Style, what you wear is more than just a necessity, it’s about attitude! We have taken the

fighting American spirit and instilled it in everything we do. We provide more just than apparel, we

bolster a lifestyle. We take pride in Self, Military and Country and we live our values. We are looking

for passionate, hard working individuals to join our growing company of over 300 veterans and

patriots. We are Grunt Style and This We'll Defend.

Summary/Objective

Grunt Style's wholesale business is expanding rapidly, and we are on a mission to amplify our brand through a growing network of premium specialty retail partners. As the Sales Manager, Specialty Retail, you will own the day-to-day sales operations and growth for our boutique and independent account base. You'll leverage technology (Shopify, B2B, Klaviyo email marketing) and cross-functional teams to build scalable sales systems, support custom and corporate programs with institutional buyers (military, fire, police), and drive exceptional sell-through.

Requirements

Essential Duties & Responsibilities

1. Account Management & Growth

· Manage and grow a portfolio of specialty retail accounts across North America

· Identify, qualify and onboard new premium partners that align with Grunt Style’s values and target customers

· Support custom/corporate sales programs for institutional buyers—ensuring best-in-class responsiveness and solutions

· Leverage Shopify B2B and Klaviyo to automate outreach, track pipeline and scale growth

· Act as the face of Grunt Style: build lasting relationships, influence change and advance brand positioning in specialty channels

2. Strategic Planning & Forecasting

· Build seasonal sales plans; analyze performance; forecast demand in partnership with demand and product teams

· Monitor market and competitive trends to uncover new business opportunities

3. Cross-Functional Collaboration & Systems

· Collaborate with marketing, operations, customer service and planning teams to ensure seamless execution and strong sell-through

· Create and deliver compelling sales presentations for dealers, internal stakeholders and executive leadership

· Lead trade-show strategy, execution and follow-up; cultivate buy-group and industry relationships

4. Trade Marketing & Merchandising Solutions

· Work with Merchandising and Trade Marketing teams to define and deploy improved in-store display solutions for independent and specialty dealers

· Develop seasonal assortments and store-ready presentation kits in partnership with product and creative teams

· Coordinate joint promotions, POS displays and co-op campaigns that reinforce Grunt Style’s brand story

Key Competencies

· Strong relationship-building and communication skills

· Sales planning, forecasting, and strategic thinking

· Adaptable, solutions-oriented, and resourceful in a fast-paced environment

· Self-motivated with a strong sense of ownership

· Disruptive thinker who can innovate across the brand, wholesale channel, and retail marketplaces

· Passionate for the Grunt Style brand and values

Work Environment & Physical Demands

· Remote role with standard office equipment (computer, phone, printer)

· Frequent travel for trade shows, store visits, and market weeks

· May involve prolonged standing, talking, hearing, and light physical activity during events

Position Type & Hours
Full-time; standard business hours with flexibility for events and travel

Travel
Required as needed to support accounts, attend trade shows, and facilitate dealer relationships

Required Education & Experience

· Bachelor’s degree preferred

· 5+ years wholesale sales experience in apparel or consumer goods

· Proven track record of meeting sales targets and growing revenue

· Existing relationships in the specialty retail space a major plus

· Deep understanding of retail merchandising, sell-through strategy, and channel dynamics

· Highly organized, analytical, and proactive

· Willingness to travel for trade shows, store visits, and market weeks

AAP/EEO Statement

Grunt Style provides equal employment opportunities (EEO) to all employees and applicants for

employment without regard to race, color, religion, sex, national or