Senior Product Marketing

We are looking for a Senior Marketing professional who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division.
In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector.
You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions.
This position is designed for someone who thrives on responsibility:
you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem.
If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions.

Your Responsibilities

As the person responsible for the economic performance of your assigned product line, you will:
Market & Strategy
• Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics—
to ensure a customer-centric product offering with clear differentiation.
• Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions.
• Define the Value Proposition and craft compelling, consistent, and impactful storytelling.

Planning & Go-to-Market
• Set sales budgets and commercial targets by product and channel.
• Design and execute omnichannel marketing plans aligned with business objectives, with a strong
focus on digital marketing.
• Manage online and offline communication campaigns and produce high-performing, interactive
content across formats (blogs, case studies, social media, newsletters, webinars, events).

Execution & Performance
• Coordinate creative, media, and digital agencies for the development of campaigns and marketing
materials (brochures, presentations, videos, etc.).
• Monitor key business indicators and communication-campaign performance metrics.
• Support training programs for sales channels and commercial teams.

Your Profile
You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or
Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in
multinational environments.

You bring:
• Strong strategic and operational marketing expertise.
• An entrepreneurial mindset, proactivity, and a strong sense of ownership.
• Proven project-management skills with the ability to coordinate cross-functional teams.
• Solid and up-to-date knowledge of digital marketing.

Excellent analytical, planning, multitasking, and problem-solving abilities.
• Team spirit, strong communication skills, and a proactive, collaborative attitude.
• Outstanding writing and storytelling skills across multiple channels.
• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and A