Job Identification

• Job Title:               Program Manager, Performance and Digital Marketing
• Department:          Marketing and Communications
• Reports to:             Vice President, Marketing & Communications
• Location:               Alexandria, VA
• Grade:                   19
• FLSA Status:          Exempt

Statement of Purpose

The Performance and Digital Marketing Manager executes growth marketing and digital strategies to ensure full alignment with the departmental goals. He/She manages the organization’s overall digital media strategy, including but not limited to marketing, advertising, videos, corporate websites and landing pages, social and paid media, search engine optimization (SEO), and other digital campaigns and assets. Performance and Digital Marketing Manager supports and directs development and implementation of product and services marketing initiatives that support business growth. He/She is actively engaged in overseeing product data and digital analytics.

Business Communication

• Employees in Other Divisions                                            Regularly
• Supervisory Personnel                                                      Regularly
• Associated Agency Personnel                                           Regularly
• Federal and/or State Government Agencies                   Occasionally
• Third Party Vendors and Contractors                               Regularly

Education

Bachelor’s degree from a regionally accredited university or college, preferably in Marketing or Interactive Communications or the equivalent experience in a related field. An equivalent combination of education and experience may also be acceptable.

Responsibility for the Work of Others

The position will play a significant role in the oversight of outside digital advertising firms, video production companies, social media agencies, and other marketing and communications consultants. It will also contribute significantly to the onboarding and management of marketing and advertising agencies as needed.

Training and Specialized Knowledge

• Candidate must be able to produce accurate and compelling marketing collateral under deadline with attention to detail.
• Good understanding of marketing and web platforms and technologies (e.g., Constant Contact, WordPress), as well as experience with Google Analytics, Google Ads, SEO best practices and SEO software (Google Search Console, Raven Tools) enterprise content management systems, digital marketing and social advertising, online social networking and website tools, and video editing and production.
• Must be proficient in Microsoft Office Suite including Word, PowerPoint, Outlook, and Excel. Familiarity with HubSpot or other CRMs a plus.
• Strong organizational and research skills are required.
• Ability to analyze metrics to implement performance improvement is necessary.
• Strong ability to work under pressure and manage multiple projects simultaneously.
• Ability to work collaboratively and to help mentor team members.

Core Competencies

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