Senior Partner Marketing Manager

Teamwork makes the stream work.

 

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team  

The Subscriptions & Partner Marketing team blends creativity, data-driven strategy, and deep partner relationships to deliver bespoke campaigns and maximize subscription growth. We collaborate closely with external partners and internal cross-functional teams to plan and execute evergreen opportunities, special promotional offers, and large-scale tentpole activations that move customers beyond app launching and into immersive, platform-driven content discovery.  

We aim to drive sign-ups, retention, and engagement for both Roku-owned and partner-owned subscription products, with a special focus on Roku-owned services, like Frndly and Howdy, and Roku-operated services, like Premium Subscriptions on The Roku Channel. Our team thrives on innovation, collaboration, and operational rigor in a fast-paced environment.

 

About the role  

This role will report to the Manager, Product & Partner Marketing and focus on Premium Subscriptions and partner-owned subscription products. The Senior Partner Marketing Manager works with a large number of streaming partners to ensure marketing initiatives meet both Roku and partner objectives. This is a role with considerable visibility both internally and externally that requires a high level of professionalism and polish. 

The ideal candidate will be a proactive and strategic thinker who loves entertainment and technology. You are well-versed in the streaming business and have an informed point of view on optimal strategies and experiences related to subscriptions, sign-ups, engagement, and retention. You love a challenge and are comfortable managing a large number of tasks simultaneously. This role is well-suited for someone who is naturally curious, highly self-motivated, and extremely detail-oriented.

 

"For California Only - The estimated annual salary for this position is between $148,000 - $199,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off."    

 

What you’ll be doing 

• Lead the end-to-end development and delivery of high-impact partner marketing campaigns, promotional offers, and new service launches, from initial planning through execution and reporting 
• Develop thoughtful strategy, detailed planning timelines, compelling creative and optimized messaging  
• Leverage AI to improve operational effectiveness and shorten campaign launch times by generating, testing and optimizing assets rapidly 
• Responsible for the final delivery of all assets (website, email, video, banner ads, artwork) and adhering to operational processes and SLA’s needed to execute campaigns 
• Track and evaluate campaign and offer performance data, applying insights to refine tactics and drive continuous improvement 
• Build and manage relationships with streaming partners, collaborating on joint activations and cross-promotions 
• Collaborate with cross-functional teams (creative, product, legal, business, partner growth, ad sales, partner management, content distribution, analytics) to efficiently deliver partner initiatives and assets 
• Proactively communicate deadlines, priorities, and project status to stakeholders and partners, providing continuous updates through seamless communication to ensure all commitments are met 
• Support negotiation and coordination of co-marketing, media barter, and r