Director, Growth Marketing - Strategic Initiatives

Hi, we're Oscar. We're hiring a Director, Growth Marketing - Strategic Initiatives to join our Growth Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

The Director of Growth Marketing - Strategic Initiatives sets the strategic direction for the growth marketing team and is responsible for achieving quantitative growth goals. This role makes an impact on business results and meets or exceeds stated goals through the team's work, as well as by influencing others. This individual works autonomously to prioritize, partnering across the organization and up to leadership to gain alignment. This role relies heavily on data and performance metrics to proactively guide growth and strategy.  This role is critically focused on new initiatives that drive Oscars growth including ICHRA and other initiatives. 

You will report to the Vice President, Growth Marketing.

Work Location: 

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission. 

If you live within commutable distance to our New York City office ( in Hudson Square), our Tempe office (off the 101 at University Ave), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.  

You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change. #LI-Remote

Pay Transparency:

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $174,400 - $228,900 per year. The base pay for this role in all other locations is: $156,960 - $206,101 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program and annual performance bonuses.

Responsibilities

• Opportunities to drive growth within key strategic initiatives.  
• Creates and defines the roadmap for the team that meets or exceeds stated goals.  
• Ensures measurable impact - setting up campaigns that can be measured, overseeing analysis, creating executive summaries and socializing results
• Ownership of marketing budgets,  business cases, allocation, rationale, tracking, forecasting and measuring ROI.  
• Manage and own agency partner relationships - negotiating agreements, evaluating capabilities, and assessing proposals.  
• Lead cross functional teams to deliver key initiatives, leaning on experience and leadership capabilities and executive communication skills  to ensure optimal results and organizational alignment.  
• Identify opportunities through analysis of financial, marketing and consumer data that you can translate into actionable plans that achieve stated goals and support organizational goals.  
• Build a process and supporting mechanisms to bring new initiatives to life, from the input and analysis phase to the approval process and finally to execution and analysis.
• Create and maintain a culture of excellence with relentless focus on maximizing the marketing team's impact on the business.  
• Compliance with all applicable laws and regulations. 
• Other duties as assigned.

Qualifications

• 10+  years relevant work experience.
• 5+ years of experience leading teams of direct and indirect reports.
• 5+ years of experience identifying new and innovative ways to solve problems through marketing
• 5+ years experience in a quantitative marketing discipline, using results to drive future strategies (managing direct channels, performance marketing, marketing analytics, etc) 
• 4+ years of experience using data and analytics  to solve business problems.
• 3+ years of experience working with multiple vendors and managing agency relationships 
• 3+ Agency management experience (selecting, overseeing, negotiating contracts, etc)

Bonus Points

• Healthcare experience preferred, including knowledge of ACA/  Individual and Family specifically
• Past working experience with marketing attribution methodologies, MTA, last touch, time decay, etc.  
• Degree in marketing, business administration, finance, econom