Senior Product Marketing Leader

Who We Are

The name ThousandEyes was born from two big ideas: the power to see what’s not ordinarily possible, and the ability to collect intelligence from vantage points as diverse and global as the Internet. As organizations depend on cloud services, the Internet has become their defacto network connecting cloud applications to users. Our Internet and cloud intelligence platform is like a ‘Google maps of the Internet’, providing the only collectively powered view of digital experiences end-to-end. We enable our customers made up of the world’s largest and fastest-growing brands, to identify problems before they impact revenue, brand reputation, or employee productivity.

In August 2020, Cisco Systems completed the acquisition of ThousandEyes, which now forms the ThousandEyes Business Unit within Cisco’s Network Services Business Group, and is a foundational component of Cisco’s growing Observability business.

ThousandEyes is looking for an experienced Senior Product Marketing Leader to lead a team of product marketers. This role requires a balanced blend of product marketing, team development, and creative storytelling. You will possess relevant experience in IT, networking, enterprise software, and portfolio positioning to support a rapidly growing ThousandEyes business! This role will drive consistency in product marketing processes and deliverables for product launches and general releases. As part of the ThousandEyes global marketing team, this leader will collaborate with Demand Generation, Marketing Communications, and Product leaders to develop go-to-market strategies. This experienced leader must be able to use empirical data, customer stories, and market evidence to articulate a differentiated platform position that addresses business, technical, and operational pain points.

As the Senior Product Marketing Leader, you will be responsible for driving a comprehensive positioning strategy that includes a thorough understanding of the competitive landscape across ThousandEyes' digital experience use cases. Just as importantly, you and your team will lead the development of customer-facing, sales, and channel partner content and collateral in support of the breadth of ThousandEyes use cases and as part of the broader Cisco portfolio offers.

You will report to the ThousandEyes Global Head of Product Marketing and Internet Intelligence and will have an active role in all facets of product positioning, ensuring our value and differentiation lands in all relevant marketing activities. As part of the ThousandEyes Marketing leadership team, you will also interact with product management leaders and manage, mentor, and lead a team of product marketing managers.

This role is based in the Mission Bay, San Francisco office and will support global teams. Up to 25% travel is envisioned, although, at least initially, must be able to remote work with teams in the US, UK, and Australia.

What You'll Do

• Become a specialist in all things related to the ThousandEyes platform and associated digital experience use cases and how these thread through the entire marketing process

• Develop thorough, product-level expertise of ThousandEyes core use cases, being able to articulate how it can be positioned to global audiences and a variety of BDM / TDM personas

• Distill and communicate complex information for Sales, Marketing, Partners, and customers

• Work with Product and Marketing leaders to craft messaging for ThousandEyes

• Deliver business, technical and operational feedback to stakeholders

• Be a trusted product positioning advisor to the wider marketing team to conceptualize and collaborate on marketing campaigns

• Develop thoughtful, customer/market oriented content for campaigns

• Evangelize ThousandEyes (the why and the what) at industry events

• Drive and build in-depth product collateral and tools for some of the largest enterprise customer organizations in the world

• Develop content targeting Business Decision Makers, IT Ops, and industry organizations using a variety of marketing tactics (e.g., webinars, blog posts, articles, etc.)

• Build, develop and mentor a high-performing product marketing team, ensuring a continuous evolution of skills, professional growth and expanded responsibilities

Who You Are

• 10+ years of proven experience in enterprise software gained through Product Marketing or Solution Marketing

• Confirmed leader with a track record for team development

• Metrics-oriented approach to continuous improvement of product messaging and marketing tactics

• Understand the in-depth business, technical and operational practices of global IT, and global Enterprise businesses