Associate Retail Marketing Manager - RazerStore Marketing

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer is seeking an Associate Marketing Manager to support the execution of high-impact retail marketing initiatives across RazerStore locations. This role is responsible for driving foot traffic, brand engagement, and in-store conversion through integrated marketing campaigns, events, and localized community strategies.

You will operate at the intersection of retail, digital, and community—bringing campaigns to life in-store while ensuring alignment with global brand and product priorities.

Key Responsibilities and Duties

Retail Marketing & Campaign Execution

• Execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales

• Translate global product launches and brand initiatives into localized, in-store experiences

• Partner with Product Marketing and Business Units to align on key messaging, priorities, and timelines

• Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion

• In-Store Events & Activations

• Plan and execute in-store events including product launches, esports activations, and community events

• Develop run-of-show documents, staffing plans, and customer experience flows

• Define success metrics for events (traffic, conversion, revenue) and track performance

• Ensure consistent execution across stores through structured SOPs and toolkits

Influencer & Creator Marketing

• Source and manage local influencers aligned with RazerStore audiences

• Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture

• Partner with internal Social and Community teams to amplify influencer content across channels

• Track influencer performance and optimize for engagement, reach, and store traffic

• Community & Partnerships

• Build and manage relationships with local colleges, gaming communities, and grassroots organizations

• Identify partnership opportunities that drive sustained store traffic and brand affinity

• Support recurring community programming (tournaments, meetups, training sessions)

Cross-Functional Collaboration

• Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives

• Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification

• Coordinate with store operations teams to ensure readiness for all activations

Store Enablement & Toolkits

• Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists

• Provide clear communication and training to store teams ahead of campaigns and events

• Ensure brand consistency and high-quality execution across all locations

• Other duties as assigned

Pre-Requisites :

Qualifications

• 3–5 years of experience in marketing, retail marketing, or experiential marketing

• Proven experience executing campaigns, events, or activations end-to-end

• Experience working with influencers or creator marketing programs preferred

• Strong project management skills with ability to manage multiple stakeholders and timelines

• Ability to translate strategy into execution with attention to detail

• Excellent communication and organizational skills

Preferred Qualifications

• Experience in gaming, esports, or consumer tech

• Familiarity with retail environments and in-store marketing execution

• Experience working with cross-functional global teams

What Success Looks Like

• Consistent growth in store traffic, engagement, and conversion

• High-quality, scalable execution of in-store events and activations

• Strong local influencer and community ecosystem driving awareness and visits

• Seamless alignment between digital campaigns and in-store experiences

Sal