Sr. Director Analyst, Marketing Leadership and Strategy (Remote-Eastern US)

Senior Director Analyst, Marketing Leadership and Strategy

Gartner is seeking an Analyst that will change how CMOs deliver business impact. 

About This Role:

Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Research and Advisory sector, establishing oneself as a credible voice within their designated market at local, regional, and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

This role sits within Gartner’s Marketing & Communications practice and will address the needs of CMOs and their key leaders in transforming their functions for business impact.  As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B CMOs, this role will focus on Marketing Leadership and Strategy, specifically Marketing Strategy Development and Functional Leadership and Collaboration, as well as Marketing-led Innovation and Transformation, including GenAI, as connected levers to harness such disruptions to their advantage.   Successful candidates will leverage a deep understanding of CMO sensibilities to advise marketing leaders on how to:

Marketing Strategy Development

• Lead the development and delivery of marketing strategic plans that align marketing strategies, objectives, activities and resources to the enterprise vision, goals and strategic outcomes
• Prove and articulate the value of marketing to the enterprise to increase understanding of marketing’s role, show its impact to enterprise priorities, and secure budget and resources
• Build and execute marketing strategies that are resilient to change and deliver value, specifically demonstrating marketing impact on and accountability for business growth

Functional Leadership and Collaboration

• Lead the marketing function to deliver improved results against marketing objectives and generate tangible business value
• Define and establish the role of marketing in cross-functional initiatives, including partnering with other CxO, functions or departments
• Drive effective coordination and collaboration in and outside of marketing, avoiding common pitfalls that lead to dysfunctional collaboration or serve as obstacles to collaboration

Marketing-led Innovation and Transformation

• Define and establish marketing’s role in leading or contributing to the organization's innovation or transformation initiatives, including aligning resources and ensuring a sustainable approach
• Present AI plans to the Board or senior leaders, shape and influence enterprise AI and go-to-market strategies, support dynamic business strategies that leverage AI driven capabilities

What You Will Do

• Deliver high-quality actionable advice to an executive client audience through a variety of media.
• Write evidence-based content that is clear and actionable.
• Create and deliver presentations for webinars and other client-facing Gartner events.
• Track and work closely with vendors, market trends, emerging technologies and practices to remain ahead of the curve within the AI-driven marketing technology space.
• Deliver outstanding sales and service support to retain and grow the Gartner business.
• Build credibility as an industry expert to represent Gartner research, methodology and strategy.
• Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.
• Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery.
• Be a mentor and a coach by supporting more junior team members

What You’ll Need

• Bachelor's degree or equivalent experience; Graduate degree preferred
• 12+ years of relevant field or industry experience
• An informed understanding of the challenges facing CMOs as leaders within the enterprise and drivers of business impact