Marketing Lead of North America Consumer Market - PICO

About the team
PICO is the XR (Extended Reality) department of Bytedance. Founded in March 2015, PICO is a leading XR
company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO is
committed to offering immersive and interactive XR experiences to our customers, including providing tailor-made solutions for our enterprise clients in the fields of education and healthcare.

Responsibilities：
1. Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies.
2. Lead and coordinate the entire marketing team to ensure the efficient implementation of all marketing activities.
3. Deeply understand the target customer base, conduct regular market analysis and competitor research.
4. Closely collaborate with the sales team to drive the achievement of sales targets.
5. Collaborate with the headquarters marketing team to ensure that product features and selling points are accurately communicated in marketing activities.
6. Manage budgets to ensure that marketing activities are efficiently executed within the budget.

The base salary range for this position in the selected city is $176800 - $375200 annually.