UX Roadmap Lead

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Job Category

User Experience

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Storytelling is the primary vehicle that connects Salesforce with the broader global community. We are invested in harnessing the impact of storytelling to empower every Trailblazer with emergent, relevant design skills that prepare them for the future of business: AI + Data + Trust + CRM.

As the UX Roadmap Lead, you will blend storytelling, social media savvy, community building, and multimedia content development to create audience relevant narratives that shift our users’ perspectives that Salesforce is easy to use. You’ll fuel the narrative that we’re committed to usability by grounding marketing & enablement content in the Product UX release roadmap.

You'll grow the Salesforce Designer presence on LinkedIn by developing compelling social-first content that elevates executive and customer voices. Each story will deliver business value, such as brand awareness, community or employee engagement. You'll inspire business leaders and Trailblazers to further their collaboration with designers at all levels.

You'll lead the creative strategy for video production and coordinate with leadership to shape multimedia content development plans for social, video, and company-wide media channels. You'll collaborate with technology, product, and marketing teams to elevate Product UX and Salesforce designer stories. You'll plan and deliver social media content and respond to community members across digital channels. 

The ideal candidate for this role is a storyteller first and a content marketer second. You have excellent communication skills and emphasize authenticity and transparency across all efforts. You're familiar with the design and creative industries. You understand the value of the Salesforce platform and are eager to learn more. You thrive in matrix environments and are comfortable leading & delivering through moments of ambiguity.

You recognize the societal power held by design, technology, and business. You're motivated to advocate for social responsibility and are comfortable writing about race, gender, class, and ability. 

Experience & Skills Required

• 7+ years of social media, journalism, or content marketing experience.

• Proven experience in content creation, video production, and content strategy.

• Deep working knowledge of social best practices and proven experience executing campaigns across LinkedIn, Twitter, Facebook, and Instagram.

• Experience writing creative and compelling copy and multi-media content.

• Excellent interpersonal, communication, and writing skills.

• Excellent project management and leadership skills.

• Analytical mindset with the ability to use data to inform content decisions.

• Ability to interpret creative direction, follow brand tone and style guides, and maintain a learner's mindset.

• Creative thinking to identify gaps or opportunities and offer ways to address them. You find an effective solution with a positive mindset when you encounter obstacles.

• Proficiency in content management systems (CMS) and video editing software.

• Proficiency with Canva design to create, edit, and publish designs.

• Proficiency with video creation/editing for social media and the web (GIFs, Stories, etc.,)

•  BA/BS or MA/MS in Marketing, Communications, Journalism, or a related field.

Responsibilities

• Create social media, multimedia video, and broadcast strategy in the context of organizational goals. 

• Lead UX roadmap communications for internal stakeholders and external communities

• Develop original social-first content series that empowers the Salesforce Designer ecosystem to be aware of and understand UX roadmap priorities & delivery; create an ongoing rapport with users, and deepen community trust & loyalty.

• Increase engagement across platforms by crafting genuine, relatable content that bridges company messaging with the day-to-day practice of our design &a