Associate Director, Data and Analysis

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

As an Associate Director, you’ll guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing and measurement strategies

• Expanding and establishing client work, including building recommended approaches

• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.

• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

• Developing hypotheses for learning and testing to support customer journey and segmentation

• Managing efficient execution of projects, including the implementation of best practices

• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
 

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company

• Experience supporting CRM or Loyalty initiatives, including systems, strategy, and measurement

• Pharma, Health, Medicine, and Global market experience a plus

• Strong client relationship and communication skills, with experience managing multiple projects across teams

• Experience managing a team

• Strong analytical, critical thinking, and problem solving skills

• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)

• Knowledge of digital data technologies (CDPs, Snowflake, Dataiku, Tableau, Adobe Suite, SalesForce Service Cloud, digital pixel tracking, site tagging, etc.)

• A four-year college degree; advanced degree is a plus

• Passion for online advertising and emerging trends in the digital landscape

• The ability to thrive in a fast-paced and deadline-driven environment

Additional Information

Digitas is an equal opportunity employer. 

Compensation Range: $106,500 - $167,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 01/16/2024.