Senior Email Developer

Job Description:

Do you want to join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of our customers, evolve operational processes and implement new MarTech capabilities? Are you looking for an empowered opportunity to hone your development, analytical, strategic, creative, collaboration and leadership skills while managing multiple projects with attention to details and deadlines? If so, look no further! Maybe we are made for each other!

The Expertise We’re Looking For

• Multiple years of Advanced Front-End HTML and CSS coding experience, specifically in Email

• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)

• Experience with one or more of the following areas: digital production, MarTech, marketing, and/or creative highly desired

• Email Development subject matter expert with experience building emails, automations, and journeys in Salesforce Marketing Cloud

• With proven knowledge of how to solve for

  • Complex dynamic content scenarios

  • Use of shared templates, scripts, and content

  • Cross Email client rendering issues such as Dark Mode, Outlook-specific limitations, and Embedded Video Player compatibility and capabilities

• With experience contributing to release management processes and production installs

• Execute email campaigns utilizing email marketing best practices to create and code interactive experiences to support business initiatives.

• A clear understanding of impact to a firm’s reputation if they are flagged by blacklisting groups

• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)

• Advanced HTML and CSS coding experience, specifically in Email

• SQL Query experience is a plus.

• Excellent communication skills required

• Curious and intellectually honest. Dedication to continuous growth, development, and improvement

• Enjoy tracking, triaging, and solving issues in real-time

• Ability to continuously develop and improve process / infrastructure within a constantly evolving team

• Customer first mentality

• Comfortable leading and influencing through ambiguity and without authority

• Strong attention to detail and methodical thinking

• Entrepreneurial and agile mentality, with a bias towards action

• Passion for training and upskilling others

The Purpose of Your Role

As a Senior Email Developer within the central marketing function of Fidelity Investments, your role is to enhance, expand, and support our systems that deepen our relationship with millions of our customers by using data to plan and execute personal, relevant, and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices and technologies that power our customer obsessed email marketing programs. You will be responsible for ongoing process documentation, training, troubleshooting, problem solving on our Salesforce Marketing Cloud, email platform.  You will apply your Salesforce Marketing Cloud expertise to help the team to continue to innovate and increase efficiency.

The Skills You Bring

• Strong project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks

• Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results

• Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority. Act as primary liaison between internal business and tech teams to resolve various project and technology challenges.

• Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team’s performance

• Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously.

• Provide guidance and lead training to enable other t