Social Media Copywriter

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. 

 

This position will be working onsite from Miami. 

 

Position Summary: 

Our Copywriter, Social Media will play a key role in Royal Caribbean International in bringing creative to life across all brand social media channels, working across marketing and content goals that accurately reflect the creative vision and quality associated with our brand.

 

Candidates should possess experience in pitching, editing and evolving brand copy from conception to completion and ensuring consistent application of brand tone and personality and brand standards.

 

The Copywriter, Social Media will work closely with an in-house team of editors, producers, copywriters and content creators and other teams across Brand and Marketing, and should demonstrate comfortability providing copy direction and support for all social media team members and assigned projects.
 

Essential Duties and Responsibilities: 

• Competent written storyteller across traditional and short-form formats & platform with extensive experience with brand POV in owned, paid and earned.
• Responsible for partnering with creative team to concept and pitch copy for our day-to-day content fueling our KPIs.
• Drive brand consistency through ongoing development and implementation of social guidelines for copy/tone.
• Ability to understand, identify, and apply relevant social trends (copy, video and audio) across platforms, markets and audiences.
• Review creative throughout the process and suggest improvements as needed.
• Partner with key stakeholders devise and drive business strategies through creative work, tone of voice and copy execution.
• Has exceptional time management and thorough knowledge and understanding of processes and the time required for projects. 
• Collaborate with creative team members to ensure cohesion between script & visual plan
• This job description in no way states or implies that these are the only duties performed by the employee occupying this position.
• Employees will be required to perform any other job-related duties assigned by their supervisor or management.

 

Qualifications, Knowledge and Skills: 

• Minimum of BA in English, Journalism, Advertising, Marketing, or related field.
• 3-5 years writing experience in advertising or related field, developing content in creative agencies or branding spaces with strategic business acumen skills; prefer a minimum of 5 years of demonstrated success with driving high-performing content slates in a cruise, travel or hospitality environment.
• Excellent copywriting, editing, and proofreading skills and superior knowledge of English grammar and punctuation.
• Meticulous attention to detail; clear and concise communication, commitment to producing quality product; deadline conscious.
• Familiarity with social media and executing against content strategies across global channels and collaborating with marketing partners to successfully drive content management and implement best practices.
• Independent, entrepreneurial, passionate self-starter with a focus on delivery of excellence, a can-do attitude and a sense of urge