Director, Brands PR & Partnerships
Green ThumbAbout the role
<h2><strong><span data-contrast="auto">The Role</span></strong><span data-ccp-props="{}"> </span></h2> <p><span class="TextRun SCXW198580468 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW198580468 BCX0">The </span><span class="NormalTextRun SCXW198580468 BCX0">Director, Brands PR & Communications</span><span class="NormalTextRun SCXW198580468 BCX0"> </span><span class="NormalTextRun SCXW198580468 BCX0">is responsible for</span><span class="NormalTextRun SCXW198580468 BCX0"> </span><span class="NormalTextRun SCXW198580468 BCX0">leading the development and implementation of integrated strategic communications</span><span class="NormalTextRun SCXW198580468 BCX0"> & programming</span><span class="NormalTextRun SCXW198580468 BCX0"> that </span><span class="NormalTextRun SCXW198580468 BCX0">grows the awareness and love for </span><span class="NormalTextRun SCXW198580468 BCX0">Green Thumb brands</span><span class="NormalTextRun SCXW198580468 BCX0"> (cannabis</span><span class="NormalTextRun SCXW198580468 BCX0">-derived, </span><span class="NormalTextRun SCXW198580468 BCX0">hemp-derived</span><span class="NormalTextRun SCXW198580468 BCX0">, and retail</span><span class="NormalTextRun SCXW198580468 BCX0">)</span><span class="NormalTextRun SCXW198580468 BCX0">. This role </span><span class="NormalTextRun SCXW198580468 BCX0">works to </span><span class="NormalTextRun SCXW198580468 BCX0">establish</span><span class="NormalTextRun SCXW198580468 BCX0"> Green Thumb brands as a part of the culture of THC consumers</span><span class="NormalTextRun SCXW198580468 BCX0">, and leads the strategy, </span><span class="NormalTextRun SCXW198580468 BCX0">planning</span><span class="NormalTextRun SCXW198580468 BCX0"> and execution of </span><span class="NormalTextRun SCXW198580468 BCX0">all our brands</span><span class="NormalTextRun SCXW198580468 BCX0">’</span><span class="NormalTextRun SCXW198580468 BCX0"> communications across </span><span class="NormalTextRun SCXW198580468 BCX0">the</span><span class="NormalTextRun SCXW198580468 BCX0"> </span><span class="NormalT
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