Manager, Social Media - Hybrid

 

What you’ll need to succeed as a Social Media Manager at XPO

Minimum qualifications:

• Bachelor's degree or equivalent related work or military experience

• 5 years of experience in social media, content creation or digital communications
• Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices 

• Ability to concept, produce and edit social-first content, including short-form video, photography and graphics 

• Proficiency with content creation tools such as Adobe Creative Suite, CapCut or Canva, as well as social media management and analytics platforms like Sprout or Hootsuite 

• Strong editorial judgment, writing skills and analytical mindset, with the ability to turn performance insights into strategic recommendations and content optimization 
• Experience collaborating with executives and cross-functional stakeholders in a fast-paced environment 

• Willingness to travel occasionally to capture content at company locations, events and customer sites 

Preferred qualifications:

• Experience in B2B, transportation or logistics

• Experience with paid social, social listening or influencer campaigns

 

About the Social Media Manager job

Pay, benefits and more:

• Competitive compensation package
• Full health insurance benefits are available on day one
• Life and disability insurance
• Earn up to 15 days of PTO over your first year
• 9 paid company holidays
• 401(k) option with company match
• Education assistance
• Opportunity to participate in a company incentive plan

 

What you’ll do on a typical day:

Drive Social Media Strategy 

• Develop and execute XPO’s social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms 
• Build channel-specific strategies that align with business priorities, audience behaviors and platform best practices 
• Create annual and quarterly social media roadmaps, editorial calendars and campaign plans 
• Identify and seize opportunities to elevate XPO’s brand, frontline culture, operational expertise and executive thought leadership 
• Monitor social trends, platform updates and emerging content formats to continuously evolve strategy 

 

Create Engaging Content 

• Conceptualize, capture and produce social-first content including short-form video (Reels, UGC-style content), photography and social graphics 
• Partner across the business to bring customer stories, frontline operations, recruiting initiatives and company events to life on social channels 
• Support executive visibility by developing content for company leaders and subject matter experts 

 

Manage Channels & Community Engagement 

• Oversee day-to-day publishing, scheduling and community management across XPO’s social channels 
• Engage with audiences in a timely, professional and brand-appropriate manner 
• Ensure content is aligned with brand standards, legal guidelines and company messaging 
• Establish clear governance and approval processes for content planning, approvals and production 

 

Drive Performance & Insights 

• Track and analyze social media performance across channels, campaigns and content formats 
• Translate analytics into actionable recommendations that improve engagement, reach and business impact 
• Develop regular reporting for leadership on KPIs, trends, audience growth and content performance 
• Test and optimize creative approaches, messaging and posting strategies based on performance insights 

 

Annual Salary Range: $109,960 to $137,449 Actual compensation may vary due to factors such as experience and skill set. This is an incentive-based position, which may i