Marketing Manager, In-Store Activation

Job Description

Join the LEGO® Group as the Marketing Manager, US B2B In-store Strategy & Activation — a brick-and-mortar storyteller creating a strategic bridge between “Brand” and “Buy”. In this role, you will translate shopper insights into retail execution, developing in-store environments for our two largest retail partners, ensuring every new format, remodel, and expansion delivers an unforgettable experience from one of the world’s most beloved brands!

Core Responsibilities

• Develop insights-led in-store initiatives for top-tier US B2B retail partners

• Drive marketing vision for new store formats, remodels, and expansions, ensuring brand consistency across diverse physical footprints

• Own process from concept-to-shelf, including the development, execution, and daily operations of permanent and semi-permanent in-store displays

• Manage total project budget, providing accurate forecasts and analyzing performance

• Collaborate with sales, product marketing and creative teams to gain agreement and measure value for tailored programs and innovative store experiences

• Oversee vendor relationships for the manufacture and installation of marketing assets, ensuring timelines are met for critical launches

Do your part in our team succeeding

This position will drive in-store development for our top-tier retail partners while managing the operational lifecycle of physical store expansions and engaging store experiences. This role is part of the US Trade Marketing team and collaborates with cross-functional teams including sales, brand marketing, internal creative, marketing planning, global markets and channels, and vendor partners to create effective in-store solutions to deliver commercial objectives.

Do you have what it takes?

• Proven experience in Retail Marketing, Shopper Marketing, or Visual Merchandising, ideally within a Retail or CPG environment

• Proven ability to translate complex consumer and shopper data into actionable in-store path-to-purchase tactics

• Experience managing large-scale budgets and physical retail rollouts (remodels/expansions) across hundreds of doors

• Strong presentation skills with the ability to sell-in creative concepts to senior retail buyers and internal executives

• Proficiency in budget and project management tools and analysis, with a solid understanding of shopper engagement and commercial KPIs (e.g. dwell time, market share, conversion, etc.)

• A commitment to purposeful, ethical marketing in line with the LEGO Group’s values and mission

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-LW2
#LI-Hybrid

Compensation

The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a prim