At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. 

Careers that Change Lives

Medtronic Neuromodulation is looking for a creative and detail-oriented Principal Social Media & Content Specialist to lead the strategy, content development, and execution of our organic and paid social media efforts. This role manages the full content lifecycle—from concept to post—with a focus on socially relevant storytelling that builds engagement, elevates the brand, and supports business goals. The ideal candidate is hands-on, collaborative, and fluent in the platforms, tools, and tactics that drive high-performing social campaigns in a regulated environment.

Responsibilities may include the following and other duties may be assigned.

• Develop and execute organic and paid social media strategies aligned with brand priorities and audience needs.

• Lead content calendars and publishing schedules across LinkedIn, Instagram, and Facebook/Meta, YouTube in partnership with cross-functional teams.

• Create and publish socially relevant, visually engaging content using formatting and design tools (e.g., Canva, Adobe Creative Suite).

• Collaborate with internal and external partners to source, write, and adapt content for social platforms.

• Lead the development, training, and execution of the Medtronic Voices Program.

• Leverage AI tools for social listening, audience segmentation, content personalization, and trend forecasting to enhance campaign performance.

• Use generative AI to accelerate content creation and optimization across social platforms while ensuring brand alignment and compliance.

• Partner with web team to integrate SXO principles into social content. strategies, ensuring discoverability and high-quality user experience.

• Stay current on emerging AI tools, algorithms, and platform capabilities to ensure Medtronic remains at the forefront of digital innovation.

• Promote employee, healthcare provider and patient-generated content across channels to amplify authentic brand storytelling.

• Manage day-to-day publishing and ensure consistent brand voice, tone, and compliance across platforms.

• Coordinate content reviews with legal, regulatory, and marketing partners.

• Collaborate with media and performance marketing teams to execute and optimize paid social campaigns.

• Monitor and report on campaign performance, providing insights and recommendations for improvement.

• Oversee moderation of social channels, triage comments, and escalate issues when appropriate.

• Maintain a professional, brand-aligned presence in all interactions.

• Train employees and sales teams on social media best practices and compliance guidelines to support brand ambassadorship.

• Provide guidance and tools to encourage responsible, effective platform use

• Ensure all content aligns with brand standards, governance policies, and compliance requirements.

• Use tools such as Sprout Social, LinkedIn Campaign Manager, and Meta Business Suite to schedule, monitor, and analyze content performance.

• Stay up to date on platform trends, algorithm changes, and emerging tools to drive relevance and innovation.

Must Have: Minimum Requirements

• Bachelor’s degree

• Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience.

Nice to Have 

• Degree in communications, marketing, journalism, or a related field

• 3–5 years of experience managing social media for a brand or agency

• Strong writing, editing, and visual storytelling skills (for example
  videos, reels, carousel posts).

• Proficiency in social media platforms, publishing tools, and content creation software

• Experience working in a regulated industry or healthcare preferred

• Organized, proactive, and skilled at balancing strategic thinking with tactical execution

Physical Job Requirements

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