Global Media Operations Lead

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading!

Founded in 1998, Performics is the pioneering digital marketing agency that evolved from an initial technology-based business to advertising models focused on affiliate marketing and search marketing. Today, it designs communication strategies that connect brands and people, using media, technology, data and content to be Publicis Groupe's 360° agency specialising in generating revenue for brands. 

Performics has a global footprint and has the communication, technology and data capabilities to provide growth solutions for brands. Our agency works across all aspects of advertising and marketing to generate valuable connections and experiences for brands and their potential customers.

Job Description

The Global Operations Lead will work in a global team set in Madrid to give service to one of Performics’ main global clients. We are looking for someone to lead the successful implementation of all media operations, not the media planning/buying itself but to help coordinate the activation and reporting teams throughout all the technological and processes tools to ensure complete reliability.

As the centre of operations management, the role is accountable for driving excellence in project and campaign delivery, commercial management, and marketing transformation.

We need someone highly focused who understands digital media channels, reporting, taxonomy, dashboarding, technologic processes in the “back-end” and that is ready to work in a highly dynamic and demanding environment and should be comfortable with tight deadlines and working under pressure.

How you’d spend your day:

Establishing the tools and processes to support governance, communication, and the management of plans across the consumer journey.

Managing project risks and monitoring overall progress and use of resources.

Responsible for the successful ramp-up and operationalisation of the Performics team, including the handover of projects that other stakeholders are managing in the interim.

The focus is on complete reliability. Ensuring the successful delivery of all workstreams.

Reflecting and improving ways of working and processes.

Aligning with both a global team in Madrid and Regional Local Teams in other markets to to ensure activities and projects are being prioritised and activated correctly to achieve the right business outcomes.

The selected candidate will work integrated into the global agency team and the rest of Publicis Groupe’s practices in the creation and improvement of writing of a full multichannel strategy. He/she will participate in:

• Global and local meetings to ensure process and ways of working reliability.
• Global digital figures analysis to understand global strategy and learnings.
• Establish, set-up, coordinate and keep track of all technological tools and processes the team needs for all digital activations, measurement and dashboarding.
• The candidate will have a complete onboarding on all Publicis’ and client’s tools and processes to ensure success.    

CLIENT SERVICES requirements:

• Leading figure in the cross-agency meetings regarding operations.
• Main contact for global topics and / or urgent issues related to operations, reporting, dashboarding, ad trafficking.

TOOLS, DATA ANALYSIS AND OPTIMIZATION requirements:

• Experience in media/advertising agencies in media operation teams, ad-ops, reporting, trafficking, dashboarding teams.
• Experience in directing processes and operations in clients with paid media channels such as SEM, paid social, programmatic display, online video, etc.
• Experience with tools such as Power BI, Ad servers (campaign manager), google/adobe analytics, Datorama visualization and dashboarding solutions.
• Deep analysis of results in coordination with the team to identify trends, insights and learnings for future campaigns.
• Detailed figures analysis for reporting and strategies elaboration

Floodlights and basic trafficking knowledge is al