Senior Manager of Communications, Vail Mountain & Beaver Creek Resort

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

Vail Resorts is the world’s leading mountain resort operator, with 42 resorts in 15 states and four countries. The Communications Team is responsible for protecting and promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them – the Epic Pass. Our resort-based communications teams manage strategic communications, PR and social media, and are divided into three regions: West, Rocky Mountains and East.

 

Based at Vail Mountain and reporting to the Director of Communications – Rockies Region, the Senior Manager of Communications – Vail Mountain and Beaver Creek Resort role is responsible for leading the Communications Teams across Vail and Beaver Creek. This communications professional will be equally experienced at driving strategic storytelling using a range of channels, navigating crises effectively and professionally.

 

Overseeing a team of four communications and content/social media professionals, the Senior Manager will be responsible for all external communications efforts for the resorts, including media relations, media hosting, issues management, strategic messaging with resort and community relations stakeholders, social media, content capture, and storytelling. This person may also act as a spokesperson on behalf of the resorts and the company.

 

The Senior Manager will need to excel in working with geographically dispersed teammates, managing a complex network of stakeholders, leading creative + proactive storytelling initiatives/efforts, and juggling a variety of business-critical work streams.

 

Job Specifications:

• Outlet: Vail
• The budgeted range starts at $90,000 - $100,000. Actual pay will be adjusted based on experience
• Shift & Schedule Availability: Full Time / Year Round
• Skill Level: Advanced

 

Job Responsibilities:

• Act as spokesperson for Vail Mountain and Beaver Creek Resort, as needed.
• Manage external communications for the resorts, including crisis and issues management, mitigating and minimizing risk.  
• Develop a strategic and proactive communications and media relations plan to promote the resorts with guests and secure high-funnel and targeted media coverage.  
• Develop and execute thoughtful and impactful media relations strategies.
• Assess, manage and execute the hosting of media and social media influencers at the resorts, including creating itineraries, ideating story angles and pitches, hosting on the ground, and creating media moments to secure earned coverage.
• Develop media tools including press releases, fact sheets, talking points, scripts, coverage tracking and other.
• Build and maintain critical relationships with and serve as the key communications resource for the resorts’ GM/COOs and Senior Leadership Teams (as appropriate), and develop strategic messaging that supports their goals internally and externally.
• Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums.
• Be out front in managing issues and meeting needs of various stakeholders.
• Oversee all resort social media channels, leading a team to build out a content production calendar, capture and share authentic and engaging content with guests, and lead effective community management of social channels.