Marketing Data Analyst

Join Our Team as the Marketing Data Analyst for the Cornell Lab of Ornithology!

If you're eager to make an impact and be part of a dynamic team, then we invite you to explore this exciting opportunity with us!

The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.

About The Department

Located in Ithaca, NY, the Cornell Lab of Ornithology is the world’s leading institute for research, education, citizen science, and conservation focused on birds (annual budget of $38M). The Lab is a vibrant unit actively contributing to the mission of the College of Agriculture and Life Sciences (CALS), which is a premier institution of scientific learning, tackling the complex challenges of our time through purpose-driven science.

About The Opportunity

The Marketing Data Analyst plays a crucial role in advancing technology services for Cornell Lab of Ornithology to amplify our mission of understanding and protecting birds and the natural world, and engaging the public as broadly as possible.

Key responsibilities of this role include:

• Reporting to and in partnership with the Lead Marketing Manager, the Marketing Data Analyst will play a key role in developing, implementing, and maintaining the Cornell Lab of Ornithology’s marketing, communications, and audience segmentation, data analysis, and reporting operations.

• Collaborating with the Email Marketing Manager and Social & Digital Media Manager to ensure the success of campaigns.

• Partnering with revenue-focused product teams to link marketing data to sales data.

• Creating and managing reports on social media metrics, email metrics, website analytics, e-commerce analytics, and CRM data.

• Utilizing various data tools and platforms to support Integrated Marketing, Membership, Communications, and other teams as needed.

While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.

Location: Cornell Lab of Ornithology in Ithaca, NY. Hybrid remote work available.

What We Need

Overview of Requirements:

• Bachelor’s degree and up to 2 years relevant experience.

• Experience with understanding and translating marketing and communication goals to database setup and systems development.

• 2+ years data quality and data analytics skills required.

• 2+ years CRM and list management skills required.

• 2+ years Project management skills required.

• Working knowledge of Google Tag Manager, Google Search Console, Google Analytics. 

• Working knowledge of a modern reporting tool such as: Google Data Studio, Tableau, Power BI. 

• Working knowledge of marketing and communications platforms like Hubspot, Mailchimp, SalesForce or other CRM platforms. 

• Experience working with diversity, equity, inclusion, and wellbeing programs. 

Preferred qualifications;

• 3+ years of experience with creating management reports, data dashboards, etc. using Power BI, Tableau, or equivalent data reporting tools 

• 3+ years of experience working with integrating datasets from multiple sources 

• Experience with SQL, Python, and working with large datasets outside of spreadsheet applications 

• Experience in developing multichannel marketing and communications campaigns while working with multiple stakeholders and production teams  

• Comfort developing and communicating data trends, business insights related to business goals to senior leadership to inform strategic decisions about and/or areas for future enhancement or investment.  

• Understanding of Search Engine Optimization and how coding, content and page linking work together to increase keyword relevance and drive placement in search engines Experience compiling keyword research data and analysis. 

• Experience working with non-profit organizations, and knowledge of non-profit and nature enthusiast audience is a plus. 

Rewards and Benefits

Cornell receives national recognition as an award-winning wor