Manager Marketing Operations

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The Marketing Operations Manager plays a pivotal role in bridging strategic planning and technical execution for Caterpillar’s OnPoint initiative, which delivers personalized digital marketing at scale. This role ensures seamless execution of marketing automation, optimizes performance, and maintains compliance across regions.

The position will collaborate closely with business partners, dealers, and Salesforce Marketing Cloud teams, and may expand to cover Caterpillar-wide Marketing Automation operations. This role will be part of the Digital Marketing Enablement team, leading 3-6 individual contributors.

What You Will Do:

Journey Building & Optimization

• Own the creation, maintenance, and optimization of customer journeys in Salesforce Marketing Cloud.

• Standardize templates and workflows to reduce dealer burden and accelerate onboarding.

Audience Segmentation

• Develop and manage segmentation strategies leveraging Caterpillar and dealer data.

• Ensure compliance with opt-in rules and exclusion lists for targeted campaigns.

Content Management & Localization

• Coordinate with creative teams to deliver dealer-approved, brand-compliant content.

• Ensure translation and localization for global markets.

• Drive consistency among dealer marketing automation journeys.

Communications & Governance

• Oversee campaign scheduling, dealer notifications, and performance reporting.

• Maintain documentation and playbooks for operational processes.

• Communicate with stakeholders and across related teams.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
 

Considerations For Top Candidates:

Customer Focus (Extensive Experience)

• Anticipates customer needs and proactively delivers solutions.

• Fosters strong relationships through open communication and continuous improvement.

Global Perspective (Working Knowledge)

• Understands international business practices and adapts strategies for global m