Sr Director, Indirect Channel Marketing

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

Drive Indirect Channels sales and revenue growth by establishing best-in-class sales enablement, partner programs and field marketing that reflect the business and industry needs, working closely with sales leaders, channel partners, technology service distributors and technology alliances.

Job Description

Core Responsibilities

• • Leads Indirect Channel’s Solutions Advisor Program marketing efforts, responsible for partnering with sales leadership to drive revenue velocity and expand channel partner ecosystem. 

  • Grows share of wallet in channel and manages best-in-industry programs by recruiting, engaging and retaining partners, establishing and tracking KPIs and defining white space opportunity across the channel.  

  • Develops and manages Executive and Signature Tiers of partner programming. 

  • Builds Indirect’s Field Marketing plan, scoping around high priority geographies (in-footprint, out-of-footprint, EMEA) 

  • Coordinates closely with sales across National Partners, including TSDs and VARs, managing sponsorship, investment and activation strategy. 

  • Oversees partner investment budget (MDF), utilizing reporting to track marketing ROI. 

  • Shapes go-to-market activities with technology alliance ecosystem, specific to channel. 

  • Coaches, mentors and advises marketing staff. Positive role model to team and champions eNPS and team health.  

  • Consults and communicates across broader marketing and sales organization in both the development and launch of program plans.  

  • Supports Indirect Channel’s internal communications strategy and efforts, leading monthly and quarterly sales organizational meetings, newsletter development, etc.  

  • Travel required 25-50%  

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Business, Channel Partners, Channel Sales, Communication, Field Marketing, Marketing Planning

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