Sr. Product Marketing Manager, Private Equity & Investment Banks

At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. 

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

About the Role:

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications. 

The Sr. Product Marketing Manager, Private Equity & Investment Banks will know their customers, the market, and our business intimately to define and communicate a clear, differentiated, defensible, and monetizable market position. The ideal candidate will display extreme ownership, be adept at stakeholder management across Marketing, Product, and the field, and be confident in prioritization. This position requires a data-centric, savvy marketer who utilizes the subject matter expertise of their vertical and continually tests, learns, and collaborates across functions to find new and innovative ways of reaching target audiences through compelling messaging, building pipeline, and expanding revenue through high-impact, competitive positioning. The ideal candidate (a) has intimate knowledge of how PE firms or Investment Banks work and (b) has SaaS product marketing experience. 

Primary Job Responsibilities:

• Help manage and coordinate product launches, ensuring successful execution impact in the market
• Build and maintain ongoing collaboration with Product Management to inform product roadmap, launch prioritization, and field responses 
• Define and communicate compelling product positioning and messaging that resonates with target customers and differentiates our products in the marketplace 
• Be the segment SME, incorporating the voice of your customer, internal expertise, and pipeline analytics
• Continually refine and optimize segment strategy inclusive of messaging, product positioning, content, and campaign prioritization
• Develop, implement, and optimize segment messaging framework; create and maintain relevant solutions architecture, value prop messaging and hero content, and research  
• Own segment’s bill of materials while creating and continually refining core artifacts to be used across the company to inform architecture hierarchy, positioning, messaging, personas, and competition
• Develop and execute go-to-market (GTM) plans for new product launches and sales programs (target customer segments, positioning strategies, messaging frameworks)
• Support the ongoing GTM marketing strategy for segments; partner with GTM Campaigns, Product Management, Sales, Customer Success, and Editorial teams to align on ideal messaging, product priorities, and positioning approach
• Use defined product/solution-based messaging framework and corresponding buyer challenges to segment target audiences and guide in-market program strategy, ensuring the most relevant and optimal path to conversion
• Build and maintain close partnerships with the broader Marketing organization (GTM Campaigns, Web, Digital, Marketing Ops,
• Program Management and Content Strategy) to leverage the available channel mix and partner on decisions to achieve target KPIs
• Use customer feedback and market research to gain insights into customer needs to inform GTM strategies and the product roadmap
• Collaborate with Sales, Marketing, Training & Enablement, and our Product Content Studio to develop effective sales plays, training materials, and collateral to tell a value-based story using customer proof points – all of which support the selling process
• Work closely with Sales and Customer Success leaders on shared pipeline goals and refine messaging and value prop as needed to drive differentiation, relevance, and achieve revenue targets  
• Conduct in-depth competitive analysis to understand the ma