Digital Marketing Project Manager

Position: Digital Marketing Project Manager

Job Description:

Own mid-tier influencer programs - including using HypeAuditor to validate, presenting selections to STAAR Consumer Team for approval, coordinating consultation appointments with STAAR Practice Development team, creating and approving content plan, analyzing campaign performance and presenting results. Manage STAAR consumer social presence - work with internal and external resources to leverage our influencer creative assets/videos, Youtube videos to capture consumers in consideration phase. Manage increased community management needs (answering comments, responding to DMs, etc.) resulting from celeb and influencer campaigns. Email marketing - work with internal and external resources to expand email marketing automation to drive increased doc finder conversion and consultation appointment scheduling. Maintain Digital Team master project tracker and calendar: Setting and tracking priorities for digital marketing projects in progress, including assigning and owning deadlines. Content Coordination - coordinate video project elements including tracking script edits, acquiring approvals, and relaying Digital Team leader feedback. Coordinate doc finder content updates and other website updates as needed. Coordinate content library management and organizing, sending assets to media teams, etc. Assist in regional website rollouts, various content updates, social media updates, and other tasks to support Digital Consumer Marketing initiatives.

Requirements:

Bachelor’s degree in Business Administration with a concentration/major in marketing, or in related field

Two (2) year of experience in job offered, or as a Senior Account Executive, or Account Manager, or in a related occupation

Experience/knowledge/ability must include the following –

* Global digital marketing experience & experience of working in a consumer product digital role

* Knowledge of the latest trends in the rapidly developing areas of social networking and social media and localize based on best tailored plan to convert consumers in each specific advertised country

* Ability to generate consumer awareness and brand adoption across the globe.

* Ability to add and upload content to global social media sites

* Ability to set up online alerts and monitor online content concerning product

20% travel time is required, including international travel.

Job site: Monrovia, California. Telecommuting is an optional benefit of the employment. Employee may live anywhere in the US. Must be able to work in the office when required.

Salary range - $100,000 - $130,000/per year - Final compensation/salary will be depend on experience.

STAAR Surgical is an Equal Opportunity/Affirmative Action employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran or disability status, or any other characteristic protected by law.