Performance Marketing Lead

$80k – $120k • meaningful equity

First Take:

We’re looking for a performance marketing leader to own and scale Novig’s paid acquisition efforts. This role will drive strategy, execution, and optimization of campaigns across Meta, Google, TikTok, Reddit, X, and beyond—fueling the growth of new products and markets. You’ll shape how Novig goes to market, experiment aggressively, and set the standard for channel excellence.

The Novig Scouting Report:

• Backed by some of the best in the game – Forerunner Ventures, YC, Lux, Soma, Paul Graham, Joe Montana, Innospark, the founders of Instacart and Dropbox, and many other top angels and funds
• Founders are recent Harvard grads with quant experience at Jane Street and BoA and years of experience as sharp sports bettors
• $300B annually bet on sports in the US and the size of the market is rapidly growing, particularly given the opportunity for operators to capitalize on the sweepstakes business model
• Currently the only way to bet is with retail sportsbooks, which have egregious margins, discriminatory and inefficient practices, and a stale betting experience
• Novig is a sports prediction market that guarantees users the best lines by allowing them to play directly against friends or the market, rather than against the house, making the sports trading experience more efficient, fair, and, most importantly, profitable

Your Game Plan:

As a key member of our marketing team, you’ll play a key role in how we grow our business through paid channels. Your responsibilities will include:

• Design, launch, and optimize campaigns across Meta, Google, Reddit, X and TikTok, with a primary focus on scaling new business lines.
• Lead full-funnel experimentation, developing hypotheses, running rapid tests, and iterating to uncover scalable growth levers.
• Drive creative and message testing in collaboration with design and creative teams, ensuring fast learning cycles and actionable insights.
• Oversee campaign execution—setup, pacing, monitoring, and troubleshooting—to maximize efficiency, CPA, and ROAS.
• Partner cross-functionally with Product, Creative, Legal, Design, and Data teams to ensure alignment and impact.
• Build robust tracking and attribution systems, addressing signal loss and measurement rigor.
• Share strategic recommendations, testing roadmaps, and performance insights with leadership.
• Stay ahead of platform updates, algorithm changes, and emerging ad tech.
• Document learnings and best practices to drive continuous improvement.

Your Skill Set:

We’re seeking social-savvy candidates with a passion for sports and strong instinct for user acquisition.

• 3-4+ years in paid marketing roles, with hands-on experience managing Meta Ads accounts at scale.
• Proven success building and scaling channels to KPI targets, including roadmap design, KPI frameworks, and creative strategy.
• 3-4+ years leading cross-functional initiatives from product launches to conversion-optimized campaigns.
• Experience managing additional channels: Search, YouTube, TikTok, LinkedIn.
• Expertise in A/B, conversion lift, and incrementality testing
• Strong communication, organizational, and multitasking skills.
• Bachelor’s degree or equivalent work experience.

Nice to have skills include: 

• An understanding of prediction markets and how they differ from traditional sports betting
• Ability to leverage AI to generate paid media assets (i.e. AI UGC) 
• Familiarity with AppsFlyer, Kochava, or any other MMP 
• Familiarity with Canva, Figma, CapCut or any other photo / video editing tools
• Experience with email marketing, CRM, and other lifecycle marketing platforms

If you’re a sports fanatic with a marketing mindset and eager to work at the cutting edge of sports analytics and prediction markets, we’d love to hear from you!

Who We Are:

At Novig, we have reimagined the sports betting landscape by building a sweepstakes-based sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable.

Novig’s founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the belief that a commission-free P2P exchange model will replace the e