Director of Digital Marketing

About Re:Build Manufacturing

Re:Build Manufacturing is a growing family of industrial and engineering businesses combining enabling technologies, operational superiority, and strategic M&A to build America’s next generation industrial company. At Re:Build we deploy deep expertise in engineering, operations management, and technology to supercharge the performance of our member companies. We leverage deep professional expertise and a candid, principled operating culture to drive differentiated outcomes. Ours is a fast-paced environment where individuals can stretch and be challenged to pursue their fullest potential.

Re:Build was founded to pioneer a profitable model for the revitalization of US manufacturing. We’ve assembled a powerful set of complimentary capabilities and lines of business that enable us to pursue a wide range of end markets. Our acquired businesses are grounded in build-to-print and by-the-hour engineering and design services, and we’re leveraging their combined expertise to migrate to increasingly sophisticated program development and production, as well as the generation of our own products. Our unique set of capabilities lend themselves to highly complex systems and products, and we offer customers a range of services including product and systems design, automation, fabrication, assembly, and large volume contract manufacturing. Our customers span a wide array of industries including aerospace, defense, mobility, healthcare, pharma, biotech, clean tech, chemicals, energy, lifestyle, food production, and industrial equipment.

 

Who we are looking for

Are you skilled in developing strategies and leading paid advertising and SEO efforts on platforms such as Google Ads, Bing Ads, email, and organic search? You’ll integrate SEM, SEO, and paid media into a data-driven plan to increase ROAS and revenue.

The ideal candidate excels in bidding strategies, tracking, and keyword analytics, optimizing campaigns for peak performance. You’ll collaborate across teams to drive pipeline growth and qualified opportunities.

This hands-on B2B role is perfect for a marketing professional passionate about increasing ROI through strategic, data-driven execution.

What you get to do

• Strategize, develop, and implement demand generation strategies and digital campaigns across various channels, including email, social media, SEO, PPC, and content marketing.
• Produce high-quality content for websites, blogs, social media, and email newsletters that aligns with our brand voice and engages our target audience.
• Conduct keyword research and implement on-page and off-page SEO and SEM strategies to improve search rankings and drive traffic.
• Work closely with the sales, business development, marketing, and member-company general manager teams to align efforts and drive revenue.
• Own, plan, manage, and optimize spend and forecasts for the annual demand generation budget to influence funnel growth, increase conversions, and accelerate pipeline velocity.
• Monitor industry trends and stay up to date on new technologies and techniques.

What you bring to the team

• Lead generation orientation in all tasks
• Extreme attention to detail and outstanding coordination abilities
• Data-based analytical framework
• Self-motivated with the ability to work independently
• Comfortable with multitasking in a fast-paced environment
• Excellent written and verbal communication skills
• Curious, fast-learning, and resourceful
• Applied understanding of marketing principles
• Deep expertise in B2B marketing and coordinated marketing efforts
• Creative problem-solving skills
• Ability to work well with a remote team
• Ability to prioritize tasks and meet deadlines in a fast-paced environment
• Comfortable with using metrics to continuously improve and demonstrate return on investment on marketing initiatives
• Flexibility and adaptability to change

Education and/or Experience

• Bachelor’s degree or equivalent experience in engineering, marketing, data analytics, or a related field
• Need 8+ years in demand generation for B2B in industrial systems, engineering, automation, or manufacturing.
• Proficiency and fluency in Account Based Marketing (ABM), paid media, automation, CRO, SEO, PLG, activation, and retention
• Strong track record of leading, managing, and driving demand-generation programs that deliver measurable business results, including pipeline and revenue
• Experience with Microsoft Office 365 Suite
• Proficiency with HubSpot as a CRM and marketing automation platform

The BIG payoff

We are a company who is going to make a difference in the industries and the communities in which w