Marketing Analytics Specialist

Nemours is seeking an Analytics and Insights Specialist to join our Nemours Children’s Health team in Wilmington, DE.  This can be a hybrid/remote position.

 

Nemours Children’s Health Digital Analytics team is growing and seeking a Marketing Analytics Specialist.  The role will be responsible for transforming complex data into actionable insights that drive strategic marketing decisions. The ideal candidate will have a strong analytical background, proficiency in data visualization tools, a knack for bringing disparate data sources together and a passion for uncovering trends that influence marketing effectiveness and user experience. You will be sharing insights to leadership across the organization and must have excellent verbal and written communication skills. Preferably based in Delaware, we are open to hybrid or remote workers, but the candidate is expected to work east coast hours

1. Collect, analyze, and interpret digital and marketing data from various sources to generate insights on campaign performance and customer behavior.
2. Develop and maintain comprehensive reports and dashboards to monitor key performance indicators (KPIs) and metrics.
3. Collaborate with cross-functional teams to identify data needs and support data-driven decision-making.
4. Present findings and recommendations to stakeholders in a clear and concise manner.
5. Create beautiful, impactful presentations to communicate insights to leaders across the enterprise.
6. Ensure data accuracy and integrity by conducting regular audits and implementing quality control measures.
7. Utilize SQL to make connections to internal data warehouses, specifically in Salesforce Marketing Cloud Intelligence

Requirements

Bachelor's Degree

• Minimum of 5 years of analytics experience creating, reporting and identifying insights is required; 7+ years is preferred.
• Experience with two or more of the following platforms is required: SQL, Salesforce Marketing Cloud Intelligence (Datorama), or PowerPoint
• Experience in Adobe Customer Journey Analytics and PowerBI is preferred

As one of the nation's premier pediatric health care systems, we've made a promise to do whatever it takes to prevent and treat even the most disabling childhood conditions. It's a promise that extends beyond our nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education, and prevention.

Equity, diversity, and inclusion guide our growth and strategy.  We are looking for individuals who are passionate about, and committed to, leading efforts to provide culturally relevant care, reducing health disparities, and helping build a diverse and inclusive environment.  All Nemours Associates are expected to ensure that these philosophies are embedded in their day-to-day work with colleagues, patients and families.  

Nemours aspires to have its workforce and providers reflect the rich diversity of the communities we serve.  Candidates of diverse backgrounds, race and ethnicity, religion, age, gender, sexual orientation, and those committed to working with diverse populations and conversant in multicultural values are strongly encouraged to apply. Please click here to review Nemours Anti-Racism Statement (nemours.org). 

 

To learn more about Nemours and our commitment to treat every child as if they were our own, visit us at www.nemours.org.