Sr. Director, Analytics

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.

Job Description

The Senior Director, Analytics is a trusted internal strategic analytic partner managing a brand or portfolio team to deliver client delight and growth. This is a leadership role within our Marketing Analytics group. The Senior Director, Analytics works with clients, subject matter experts (SMEs) in other departments, and our Marketing Intelligence colleagues to deliver insights that inform strategy development and drive the optimization of our Omnichannel programs. Responsibilities include managing direct reports, proposing ideas, managing senior client relationships, delivering presentations, and contributing to the development of our Analytics practice. 

The Senior Director, Analytics must be a strong leader skilled in leveraging data-driven solutions to inform and drive Omnichannel program performance. The ideal candidate provides insights from campaigns, claims, and internal client data that can inform strategies and deliver quantified impact. The role involves leading a portfolio of client engagements, providing guidance to managers and analysts within the team, and ensuring effective measurement planning and performance analysis. The role also involves advocating for the implementation of optimization recommendations, serving as a consultative partner to clients and SME colleagues, and identifying growth opportunities to help clients address challenges. The candidate will be responsible for growing existing client relationships and supporting new business development opportunities. 

Success in this role is measured through client satisfaction, internal team/stakeholder satisfaction, and team billability. 

Qualifications

ESSENTIAL DUTIES AND RESPONSIBILITIES: 
Our employees are tasked with delivering excellent business results through the efforts of their teams.  These results are achieved by:  

• Serve as lead partner and contact for Analytics on portfolio/brand engagement for team and clients 

• Design and lead presentations and communicate business value derived from each engagement to senior clients. 

• Provide oversight for data analysis and interpretation of results in business context, presenting findings and implications to key stakeholders at all levels 

• Understand the client’s business context and goals and how marketing activities are evaluated to support these goals. Collaborate with the client team and internal SMEs (Account Management, Planning, CX, CS, UX) to improve campaign performance and user experience. 

• Manage scoping and budgeting process for assigned portfolio and brands and maintain relationship with AM/PM to ensure up-to-date analytics scopes. Accountable for portfolio revenue & profit and secure scopes by developing analytics proposals including definition of deliverables, timing, costs. 

• Secure growth by providing thought leadership and direction. Participate in advocating for data-driven solutions through Accounts Management and Omnichannel teams. 

• Ensure deliverables are on time, accurate, and compelling to client/business objectives and manage i