Salesforce Marketing Cloud Email Specialist

Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.

Job Overview

Summary of major responsibilities: 

We are looking for a Salesforce Marketing Cloud Email Specialist to join our team in Milwaukee, WI. 

Primary responsibilities are owning, managing, and evolving Salesforce Marketing Cloud and the email channel, automating email delivery and demand generation across the customer journey for campaigns. Responsibilities cover North America and global mining.

Key Job Responsibilities

 

• Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive experience of Salesforce Marketing Cloud required, inclusive of journey builder, email studio, automation studio, and data extensions.

• Own the set-up, development, maintenance, and review of recurring and triggered email campaigns using up-to-date best practices.

• Collaborates with various internal stakeholders and vendor partner to build, test, execute email segmentation, reporting, and set-up of campaigns in Salesforce Marketing Cloud.

• Partners with vendor, content marketing, marketing operations, and marketing managers (supporting key verticals of North America industries and global mining) to deliver promotional campaign through the email channel. Provides inputs to the overall strategy in relation to: 

     o Email channel intake

     o Campaign activation for email

     o Audience segmentation (based on data, analytics, and engagements)

• Planning cadence and delivery of email content across the channel

• Responsible for day-to-day management and coordination of content distribution across the email channel.

• Manage campaign dashboards for email performance; analyze email engagement and provide insights into campaign performance.

Qualifications/Requirements

 

• Bachelor’s degree in marketing, communications, business administration, information systems, computer science or related discipline desired or equivalent experience.

• Minimum of 3 years of experience in email marketing and marketing automation within Salesforce Marketing Cloud building and analyzing email marketing campaigns, inclusive of journey builder, email studio, automation studio, and data extensions.

• Minimum of 3 years of experience in Salesforce CRM Systems.
• Basic knowledge of HTML & CSS is required; experience creating email templates and deploying emails for email campaigns.

• Experience with Salesforce CRM development languages (AMPscript, SQL, Apex Code) is preferred.

• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance, maintaining, and optimizing Salesforce Marketing Cloud for peak performance and data integrity preferred.

• Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.

• Excellent technical troubleshooting, code debugging, and problem-solving skills.

• Active Salesforce Trailhead account used for continuous learning journeys.

• Salesforce desired Certification(s):

     o Salesforce Marketing Cloud Email Specialist

     o Salesforce Marketing Cloud Developer

Physical Requirements

• Physical Movement: (ie; lifting, reaching, walking)

• Extensive travel (overnight, long days, etc.)

Mental Requirements

• Strategic thinking

• Ability to comprehend technical documents

• Ability to calculate equations and understand analytics

• Strong problem-solving skills

• Ability to be forward-thinking

Emotional Intelligence Requirements

• Ability to remain calm in situations involving stress, deadlines, or upset employees or third parties.

• Ability to establish and manage priorities of yourself and those you do not have direct influence over.

• Ability to focus and meet deadlines on a t