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Product Manager - Creator

TikTok
New York City, United Statesfull_timeVerifiedPosted 1 Oct 2025

About the role

The TikTok Creator & Ecosystem team develops world-leading tech solutions for ads creative production, creator marketing, interpretation, and optimization to empower and inspire advertisers, creators, and other third parties in the ecosystem to create and deliver the best engaging creative experiences to end users.



We are user-oriented and dedicated to technical excellence. We aim to drive and lead technology renovation in the ad tech and creative industries, powering products and driving values for our clients, creators, and the whole ecosystem. We are looking for experienced product managers to continually push the innovation bar and make TikTok the best place to get inspired and express creativity.



Responsibilities:

- Develop and execute the product strategy for TikTok Creator & Ecosystem, including identifying key market opportunities, setting product roadmaps, and delivering against ambitious revenue targets

- Work as the product manager for TikTok Creator Marketing and Creator Monetization related products, own product strategy and roadmap, prioritize, align and deliver clear product goals and success metrics

- Develop in-depth understanding of demand (advertiser) and supply (creator), identify and execute the product improvement to drive adoption and retention from both sides

- Drive execution through working directly with engineering, design, QA, data science, operations, marketing, sales and other cross-functional teams

- Educate and influence both internal leadership and external stakeholders on TikTok's ads creative and creator ecosystem strategy

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Company

TikTok

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