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Marketing Project Manager - IT Services
iSoftStone, Inc.United Statesfull_timeVerifiedPosted 9 Dec 2024
💰 $120,000/yr($90,000/yr – $120,000/yr)
About the role
iSoftStone, Inc. is seeking a Marketing Project Manager (IT Services) to join our Team!Onsite - Dallas, TX areaSummary: Are you a versatile digital marketer with experience in IT services and consulting? iSoftStone is seeking an experienced and dynamic Marketing Manager to lead and evolve our marketing efforts and industry presence here in the U.S.
We are a global IT services and consulting company specializing in digital transformation, enterprise engineering solutions, and technology innovation. iSoftStone’ s team of dedicated experts and support staff achieves business goals and delivers tangible results for clients in retail and technology industries. With established practices across DAM, CMS, Ecommerce, Cloud, and AI development, iSoftStone partners with Fortune 100 companies to provide best-in-class technology services and solutions. What will you do?As our Marketing Project Manager, you will be responsible for executing and evaluating dynamic marketing plans to attract potential clients, reinforcing existing customer relationships, and enhancing brand awareness using thoughtful content and marketing strategies. This role requires a growth mindset and being comfortable with ambiguity, along with strategic thinking, project management, active listening, and hands-on marketing expertise in the tech and IT consulting sectors. The ideal candidate will be adept at driving B2B marketing strategies, creating compelling content (for both external and internal audiences), and delivering measurable results across relevant digital and traditional marketing channels.
Key Responsibilities:
We are a global IT services and consulting company specializing in digital transformation, enterprise engineering solutions, and technology innovation. iSoftStone’ s team of dedicated experts and support staff achieves business goals and delivers tangible results for clients in retail and technology industries. With established practices across DAM, CMS, Ecommerce, Cloud, and AI development, iSoftStone partners with Fortune 100 companies to provide best-in-class technology services and solutions. What will you do?As our Marketing Project Manager, you will be responsible for executing and evaluating dynamic marketing plans to attract potential clients, reinforcing existing customer relationships, and enhancing brand awareness using thoughtful content and marketing strategies. This role requires a growth mindset and being comfortable with ambiguity, along with strategic thinking, project management, active listening, and hands-on marketing expertise in the tech and IT consulting sectors. The ideal candidate will be adept at driving B2B marketing strategies, creating compelling content (for both external and internal audiences), and delivering measurable results across relevant digital and traditional marketing channels.
Key Responsibilities:
- Refine and execute a marketing plan aligned with iSoftStone’ s business goals and objectives, focusing on demand generation, market expansion, and continuous attention to market trends and changes.
- Oversee marketing campaigns (digital, content, email, social media, and events) to drive lead generation and market relevance.
- Guide the brand “voice” of iSoftStone when it comes to public engagement via LinkedIn, Glassdoor, and related platforms.
- Work closely with leadership to establish and maintain brand consistency across all marketing materials and campaigns.
- Collaborate with content writers to develop valuable and engaging content such as social media posts, website articles, client case studies, whitepapers, and newsletters.
- Oversee and maintain SEO and SEM initiatives to optimize online presence and increase website traffic; leverage analytics and other tools to measure and improve search performance.
- Conduct competitive market analysis—identify company pain points and differentiators and generate insights to inform marketing strategies and business decisions.
- Plan and coordinate marketing for industry events, conferences, webinars, and trade shows to elevate brand visibility and thought leadership.
- Bachelor’s degree in marketing, business, communications, or related field (master’s degrees or MBAs are welcome but not required).
- 5+ years of experience in B2B marketing and/or public relations within IT services, consulting, or technology sectors.
- Dexterity and interdisciplinary experience with digital marketing (SEO, social media, content marketing) and standard industry tools (Google Analytics, AdWords, Mailchimp, WordPress, and similar).
- Effective project management skills with the ability to handle multiple campaigns and deadlines simultaneously.
- Excellent written and verbal communication skills, with a keen eye for detail and a strong understanding of written tone and style.
- Analytical mindset with the ability to interpret data, measure success, and adapt strategies to improve performance.
- Opportunity to work in an innovative environment with industry-leading clients from all over the world.
- Career growth opportunities and the chance to make a meaningful impact on company culture and overall brand strategy.
- Collaborative and supportive working environment.
- Competitive salary, benefits, a
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