Senior Marketing Automation Specialist (maternity cover)

<h2><b>Your main responsibilities:</b></h2> <ul> <li> <p>analyzing the behavior of our customers and building multi-stage communication paths for them, we make shopping on Allegro easier and more enjoyable.</p> </li> <li> <p>preparing the concept, implementing, and managing dozens of marketing automation scenarios (push, email, and other channels)</p> </li> <li> <p>creating campaigns that build engagement and loyalty (e.g., using discount coupons, app, Smart!)</p> </li> <li> <p>communicating the introduction of new promotions and products (e.g,. Smart! loyalty program, Allegro Pay deferred payments, Allegro Share referral program). You will co-create and implement Allegro's communication strategy in the different markets (PL/CZ/SK)</p> </li> <li> <p>cooperating with internal clients (including Smart!, commercial, financial, One Box, and customer relations departments)</p> </li> <li> <p>managing the campaign, controlling the budget, and being responsible for delivering the assumed KPIs</p> </li> <li> <p>analyzing and conducting A/B (and sometimes A/B/C/D...) tests.</p> </li> </ul><h2><b>This is the right job for you if:</b></h2> <ul> <li> <p>speak English very well (the team is international, so working in English will be an everyday occurrence)</p> </li> <li> <p>have at least 3 years of experience in the area of ​​Marketing Automation, Customer Lifecycle Management, CRM</p> </li> <li> <p>have experience in creating and managing marketing automation campaigns or creating customer communication scenarios (such as Exponea, Emarsys, GetResponse, Freshmail, Salesmanago, etc.)</p> </li> <li> <p>have experience in design work and project management</p> </li> <li> <p>are creative and like to take the initiative</p> </li> <li> <p>propose solutions to problems</p> </li> <li> <p>can freely communicate and cooperate with other teams</p> </li> <li> <p>can analyze numerical data and draw conclusions from them, you know MS Excel and Google Analytics well</p> </li> </ul><h2><b>What we offer:</b></h2> <ul> <li> <p><strong>fixed-term replacement contract (maternity cover)</strong></p> </li> <li> <p>hybrid work model (4 days in-office / 1 remote) in a modern, well-located Warsaw office (bicycle parking, equipped kitchens, adjustable desks, interactive meeting rooms)</p> </li> <li> <p>flexible benefits package in a cafeteria model — choose what works best for you: healthcare, sports cards, lunch plans, insurance, shopping vouchers, and more</p> </li> <li> <p>fully paid English lessons tailored to your role</p> </li> <li> <p>team of top-tier professionals you can always count on</p> </li> <li> <p>high autonomy in organizing your work — we trust your judgment and encourage experimentation</p> </li> <li> <p>dedicated training budget and access to our internal learning platform (courses on leadership, motivation, organization, and communication</p> </li> <li> <p>You will rely on the largest mailing database in Poland and one of the largest in the Czech Republic</p> </li> <li> <p>You will create various scenarios - your imagination is the limit</p> </li> <li> <p>You will have the opportunity to directly influence the shaping of Allegro and have access to powerful data sets!</p> </li> <li> <p>We share our knowledge at conferences and industry training</p> </li> <li> <p>We create an e-commerce platform for hundreds of thousands of small and medium-sized Polish trading companies</p> </li> <li> <p>We are constantly surrounded by change. We see it as an opportunity to have a real impact on Allegro</p> </li> <li> <p>We are the largest shopping platform in Poland, with over 20 million customers visiting us monthly.</p> </li> <li> <p>We are also developing foreign markets, such as the Czech Republic, Slovakia, and soon other countries as well</p> </li> </ul>