Head of Paid Media

ABOUT ORCHESTRA

Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. With a growing team of 700+ storytellers and strategists, Orchestra is shaping the future of communications with expertise that spans consumer, lifestyle, arts & culture, real estate, hospitality, technology, healthcare, philanthropy, travel, and more. Since 2022, Orchestra has acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals. Learn more at: www.orchestraco.com.

At Orchestra, we believe that our strength lies in our diversity. People of color, people with disabilities, women, and LGBTQ+ individuals are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.

ABOUT THIS ROLE

Orchestra is seeking its first-ever Head of Paid Media, a pivotal leadership role focused on developing and scaling a world-class paid media function across the entire Orchestra network. This role will be responsible for integrating paid media strategies across our portfolio of brands, overseeing ad tech stacks and media buying operations, and driving business growth through strategic paid initiatives. The ideal candidate will bring a creative and entrepreneurial mindset, capable of both leading and executing across Orchestra's diverse client base.

This is an opportunity for a leader with deep experience in paid media strategy, who understands the complexities of working across multiple sectors and verticals—from lifestyle brands to technology, healthcare and beyond. The Head of Paid Media will play a crucial role in scaling paid media operations to new heights, leveraging Orchestra's network to create a comprehensive and innovative paid media offering.

ACCOUNTABILITIES & QUALIFICATIONS

As the Head of Paid Media, you will…

Build & execute:

• Develop and implement the foundational architecture, systems, and tools needed to create a high-performing paid media function across Orchestra's client portfolio.
• Serve as Orchestra's technical subject matter expert and thought leader on paid media, ensuring alignment with industry trends, platform regulations, and emerging technologies.
• Work closely with senior leadership to translate strategic vision into actionable plans, guiding teams to deliver impactful results.

Operationalize excellence:

• Oversee media planning and buying operations across digital channels (SEM, social, programmatic, connected TV, SMS, etc.) and traditional channels (broadcast, OOH, print, etc.).
• Manage, mentor, and grow a team of paid media strategists, buyers, and planners, providing hands-on leadership while fostering professional growth and team collaboration.
• Optimize media investments through a data-driven approach, continuously refining strategies to enhance performance and return on investment (ROAS).
• Lead major proposals and pitches while managing and growing the P&L for the paid media function, ensuring profitability and strategic alignment across Orchestra's client base.

Approach work with creativity and an entrepreneurial spirit:

• Leverage a creative mindset to design and execute paid media campaigns that resonate across diverse audiences and verticals.
• Champion a test-and-learn approach to drive data-driven improvements and discover new growth opportunities.
• Provide structure and insights on how to effectively measure and report comprehensive success metrics to clients.

Collaborate & influence:

• Foster an environment of cross-functional learning and development, ensuring paid media strategies are aligned with evolving client needs.
• Collaborate with social media, email, design, editorial, and data and insights teams to create holistic, multifaceted campaigns that deliver cohesive results.
• Partner with internal teams and stakeholders to execute multi-channel campaigns and i