Product Marketing Specialist

 

About us

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

About the role

The Marketing Specialist will manage day-to-day marketing activities including go-to-market campaigns, lead generation, and customer communications. This role will be responsible for growing awareness of the product and features, generating new trials, optimizing the onboarding flow and customer communications, collaborating with internal and external stakeholders, and a variety of lifecycle marketing activities.

About the Team

This is a small marketing team that supports several different brands and works cross-functionally with campaign marketing, performance marketing, partner marketing, content, and product and design teams.

What will you be doing?

• Customer acquisition and growth: Be the subject matter expert on the pain points, needs and motivations of our target audience segments for ShippingEasy, and how ShippingEasy is uniquely designed to serve these segments.
• Work alongside the Director of Product Marketing to create the product value proposition, positioning, and proof points that demonstrate a deep understanding of buyer needs across the buying and customer lifecycle, and that communicate the value of our offerings at each phase; linking buyer needs to product capabilities. Educate the content, campaign, performance, and design teams to use this information to create impactful marketing campaigns that attract, acquire, and retain high-value customers.
• Execute and measure go-to-market campaigns targeted to ideal customer profiles.
• Promote new products and features to existing customers to encourage adoption and retention.
• Identify key promotional online and offline channels for building awareness in the market and generating new leads.
• Report monthly performance, noting key changes. Work with key stakeholders to suggest improvements.
• Work with our marketing team and agencies to build new and refine existing content and assets.
• Own and allocate the assigned budget across channels and tactics, ensuring the channel owners are optimizing the marketing mix to achieve trial targets.
• Perform ad hoc duties/responsibilities as assigned.

What are we looking for?

• Degree or professional qualification in marketing or business-related field preferred
• 2 -5 years of marketing experience
• Experience writing copy, managing multiple projects, and using various marketing communication channels (social media, email, blogs, paid media, etc.)
• Good understanding of online technology and martech tools
• Comfortable with speaking to customers to better understand their needs and how our products and/or services satisfy them
• Willingness to learn and understand product marketing foundations and buyer persona development/activation
• Experience with using various marketing channels (content writing, social media, emails, events, etc.) to communicate a company's features and benefits
• Excellent organizational and time management skills
• Exceptional communication skills – including written, interpersonal, and public speaking
• Ability to meet multiple concurrent deadlines in a fast-paced environment
• High level of initiative and follow-through

What will make you stand out?

• Possesses a “go-getter” mindset: driven, resourceful, and willing to put in the effort to achieve their goals with a proactive and hands-on approach
• A drive to put the customer at the center of everything
• Exceptional interpersonal skills and the ability to collaborate
• The ability to thrive in a dynamic, fast-paced environment
• Has prior experience managing and tracking a marketing budget
• Has prior experience delivering large quantities of SMB leads monthly

The Tech

• Gsuite
• Google Analytics
• HubSpot